These toy-inspired food innovations range from edible airplanes to interactive snack packaging that transforms into a playtime accessory for kids. Curing the picky eater curse, these food innovations are designed to encourage creativity and nutrition among children who may have a difficult time finishing their meals.
Some winning examples include edible lego treats in gummy candy and chocolate varieties along with charming egg holder accessories that are inspired by knight, army and sci-fi toys. Other favorites include edible album covers, chess boards and stackable veggie games that will make vegetables more appealing to kids who may not enjoy their taste.
These toy-inspired food innovations make mealtime more enjoyable for kids and are inspiring brands to be more conscious of younger consumers.
38 Toy-Inspired Food Innovations
From Edible Chocolate Airplanes to Interactive Snack Packaging:
Jana Pijak — Feb 24, 2015 — Marketing
38
Fruity LEGO Popsicles
These DIY Building Block Ice Pops are Great for Kids
37
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
36
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
35
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
34
Plaything Food Protectors
The Fun Safari Friends Containers Hold Fragile Jars of Baby Food
33
Edible Chocolate LEGO
Akihiro Mizuuchi Designs Delicious Building Blocks for All Ages
32
Egg-Spinning Dessert Toys
Takara Tomy's Dessert Maker Toy Turns Eggs into Custard
31
At-Home Sushi Conveyor Sets
This Conveyor Belt Sushi Set Makes Assembly and Eating Easy
30
Creative Cooking Games
This Food Game Teaches Kids How to Prep Real World Meals
29
Edible Album Covers
Obacchi Jacket Bento Meals
28
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
27
Fast Food Philanthropy Toys
Creations for Charity Big Mak Figurines Help Children in Need
26
Cereal Scultpures
Rice Krispies Edible Art
25
Personified Popcorn Packaging
Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
24
Appetizing Asian LEGO Food
This Block Sushi Looks Strangely Good, for LEGO
23
Edible Strategy Games
The PIKDA Chessboard Feeds Guests With Food and Fun
22
DIY Edible LEGO
How to Create Your Own Brick-Shaped Candy Made of Jell-O
21
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
20
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
19
DIY Portable Juice-Boxes
The Gurefuru Chuchu Juicer Turns Fruit to Drink On-the-Go
18
Knightly Egg Holders
The Arthur Egg Cup Provides Chivalrous Protection
17
Army Tank Egg Cups
The Eggsplode Egg Cup and Soldier Cutter Makes Breakfast More Fun
16
Vegetable Stacking Games
This DIYJenga-Inspired Game Concludes with a Healthy Snack
15
Wrestler Egg Holders
These Sumo Egg Cup Designs Make Breakfast a Fun Experience
14
Artful Pancake Meals
Japan McDonald's Happy Meal Set Comes with Edible Pens for Doodling
13
Bread-and-Butter Gambling
The Toast Playing Cards Serve Up a Delectable Deck
12
Playful Food Attachments
Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
11
Faux Birthday Cake Toys
The Disney Family Fun Toddler Set is a Fun Do-it-Yourself Project
10
Building Block Bites
The LEGO Pops Will Delight the Budding Builder in Your Life
9
Healthy Spinning Toys
Fruit Tops by Andreu Carulla are a Natural Twist to Fun
8
Spacey Orange Packaging
Captain Orange is a Fun Fruit Container Design that Appeals to Kids
7
Candy-Filled Wizard Games
Fans of the World of Potter Will Get a Treat from This Board Game
6
Personifying Breakfast Bowls
Give Your Egg Some Spunky Personality with the Bad Egg Cup
5
Interactive Play Food
Japanese Toy Konapun Lets You Prepare and Cook Miniature Food
4
Vegetable Toy Tools
The Veggie Bot by Lee Bayless Makes Playing With Food Fun and Healthy
3
Premonitory Bacon Strips
This Novelty Fortune-Telling Bacon Mimics the Magic Eight Ball
2
Tasty Toy-Inspried Candy
These Gummi Army Men are Ready for a Food War
1
Terrific Timber Sushi Sets
This Wooden Sushi Set Encourages Contemporary Imaginative Play
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Colorful Gelatin Dessert-Inspired Furniture
JELL-O Debuts The Jelly Collection of Inflatables
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Festive Meat-Made Holiday Houses
The Edible Architecture Charcuterie Chalet Kit is Savory
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Celebratory Cinema Snack Products
The Ferrero Despicable Me 4 Collaboration Has Familiar Brands
Game-Themed Noodle Launches
KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes
Cookie Nacho Kits
Nestlé Toll House's Virally Inspired Cookie Nachos are Customizable
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Youtuber Lunchboxe Collabs
Mrbeast, Logan Paul and Ksi's 'Lunchly' Aims to Make School Lunches Fun
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Upcycled Mushroom Chips
Confetti Snacks Debuts the Revolution Mushroom Chips
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Chocolate Chess Sets
Compartés Created a Luxurious, Edible Chess Set for Chocolate Lovers
Carob-Based Easter Eggs
Foreverland's Chocolate-Free Easter Eggs are Made with Italian Carob
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Festive Baking Miniatures
The Miniverse Make It Mini Food Holiday Series Makes Tiny Treats
Freeze-Dried Ice Cream Bites
Coco Fro Makes Snackable, Plant-Based "Space Ice Cream"
Inflight Snack Stations
United Introduced Self-Serve Grab-and-Go Stations for Economy Fliers
Freeze-Dried Brittle Snacks
Andersen's Crazy Candy Peanut Brittle is Light, Airy and Crunchy
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Chocolate-Themed Consoles
The Wonka Xbox Series X Console is a Special Treat for Gamers
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Casserole-Inspired Chocolate Bars
This Gourmet Chocolate Bar Plays with Sweet Potato & Marshmallow
Cacao Husk Sculptures
Omnom Partnered with Theodóra Alfreðsdóttir to Experiment with Cacao Husk
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Familiar Vegan-Friendly Chocolates
Mummy Meegz Launched a New Treat in Time for Veganuary
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Instant Gratification Cake Kits
Tasty Tinies Help Kid Make Their Own Desserts in 25 Seconds
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
AI-Powered Food Waste Reduction
SnapSnack Uses AI To Turn Ingredients Into Meals
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Filled-Center Cheese Lollipops
Inner Mongolia Yijiahao Cheese Won a World Dairy Innovation Award
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Animation Studio Cookbooks
Insight Editions Presents the Studio Ghibli Bento Cookbook
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Film-Inspired Cooking Series
The Cooking with Pixar Series Brings Fictional Dishes to Life
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Plant-Based Filled Chocolates
Thro's Filled Chocolates are Salty, Sweet Multi-Textured Indulgences
Plant-Based Lunch Kits
Mighty Yum's Reformulated Kits Meet the Demands for Healthier Food
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Burger-Inspired Snack Cakes
The St Michel Choco Burger Has Soft Cake and Chocolate Mousse
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Kid-Friendly Plant-Based Foods
These Impossible Foods Products are Protein-Packed and Meat-Free
Superfood Jelly Snacks
These Vegan-Friendly Jelly Desserts are Flavorful Textured Snacks
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Ethical Snacking-Friendly Chocolates
Tony’s Chocolonely Lil Bits Come in Three Flavor Options
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Veggie Puff Snacks
LesserEvil's LILPUFFS Voyager Veggie Blend Encourages Nutritious Snacking
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Luxurious Smartphone Chocolates
Inspired by Wonka, Caviar Created a Chocolate iPhone 15 Pro Max
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Vegetable-Concealing Brownie Treats
Beech-Nut Launches the 'Brownies with Hidden Veggies' Line
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Textural Plant-Based Chocolate Cakes
2foods Gâteau Chocolate Can Be Enjoyed Three Ways
Savory-Sweet Snack Packs
Olli Snack Packs Conveniently Combine Salami, Cheese & Fruit
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Better-for-You Baked Goods
Rule Breaker Snacks is Launching Deliciously Healthy Treats
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Flavorful Fall-Enthused Chocolates
Chocolove Introduced its Pumpkin-Shaped Fall Bites
Vegetable-Based Snack Puffs
Snack'in For You Launches a New Snack Line Featuring Vegetable Puffs
Cookie-Inspired Nut Butter Bites
Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites
Breakfast-Inspired Yogurt Bites
Fit & Flex Cranberry Oats Granola & Yogurt Mini Bites are Crunchy
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Indulgently-Inspired Dessert Flavors
These I.T.S. Dessert Flavors are Sweet and Familiar
Artisan-Inspired Snack Cakes
These New Premier Foods Cakes Come in Three Options
Minimal-Ingredient Chocolate Almonds
Unreal's Covered Almonds are Simple, Non-Waxy and Mess-Free
Savory Veggie Croquettes
Desserts Inspired HappyVore's Multi-Sensory Croq’Coulis
Enhanced In-flight Dining
Torus Pak x Galley Cuisine Partner to Create Elevated Food Experiences
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Frozen Dinosaur Veggie Products
Green Giant Dino Veggie Tots Come in Three Flavors
Basketball-Themed Chocolate Treats
Yowie and the NBA Partnered for Licensed Treats
Retro-Inspired Dessert Pots
Gü Desserts Nostalgia Comes in Two Flavors Inspired by the 1970s
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
3D-Printed Cocoa Drops
Dreidel Cocoa Drops are Printed with Real Cocoa and Really Spin
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Cartoon-Branded Tomato Snacks
NatureSweet PAW Patrol Cherubs To Go are Ready to Eat
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Charcuterie-Inspired Nut Snacks
The Columbus Craft Nuts Come in Four Foodie-Inspired Flavors
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Allergy-Friendly Halloween Treats
Partake Foods Halloween Cookie Snack Packs Are Back
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Nutritious Breakfast Bars
Eden's Sweets is Enhancing the Health Snack Industry
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Magical Chocolatier Menus
IHOP's Wonka-Inspired Menu is Full of Whimsical Eats
Eco-Friendly Health-Conscious Dog Toys
These Cosmos Snack Shack Toys Come in Two Styles
Meat-Free Dinosaur-Shaped Nuggets
NotChicken Dino Nuggets Have a Playful Profile
In-Flight Taste Tests
The Great Kiwi Snack Off Will Determine Air New Zealand's Onboard Snacks