These New Premier Foods Cakes Come in Three Options
Michael Hemsworth — October 20, 2023 — Lifestyle
References: premierfoods & foodbev
These new Premier Foods cakes are being launched in the UK to provide consumers with a variety of ways to indulge their sweet tooth this fall. The products include two new additions to the Mr Kipling range and one to the Plantastic portfolio, which includes the Mr Kipling Strawberries & Cream Chequered Cake, Mr Kipling Deliciously Good Cherry Bakewells and Plantastic Indulgent Double Chocolate Brownies. Each of the products are crafted with quality in mind, while the Mr Kipling Deliciously Good Cherry Bakewells have 30% less sugar and the Plantastic Indulgent Double Chocolate Brownies have a 100% plant-based recipe.
The new Premier Foods cakes are rolling out to the grocery store channel this month to coincide with seasonal demand for snacks amongst shoppers.
The new Premier Foods cakes are rolling out to the grocery store channel this month to coincide with seasonal demand for snacks amongst shoppers.
Trend Themes
1. Artisan-inspired Snack Cakes - Premier Foods launches new cakes with artisan-inspired flavors, tapping into the growing demand for unique and indulgent snack options.
2. Low-sugar Desserts - Mr Kipling offers a new version of their popular Cherry Bakewells with 30% less sugar, catering to the health-conscious consumers' desire for guilt-free indulgence.
3. Plant-based Treats - Plantastic introduces a new line of indulgent double chocolate brownies, made with a 100% plant-based recipe, meeting the increasing demand for plant-based alternatives in the dessert market.
Industry Implications
1. Food Manufacturing - The launch of new artisan-inspired snack cakes presents an opportunity for food manufacturers to tap into the growing demand for unique and indulgent dessert options.
2. Grocery Retail - The arrival of Premier Foods' new cakes in the grocery store channel highlights the opportunity for retailers to meet the seasonal demand for delicious and innovative snacks.
3. Health Food - The introduction of low-sugar and plant-based options in the dessert market opens up opportunities for health food brands to cater to consumers' desire for guilt-free indulgence.
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