These Gummi Army Men are Ready for a Food War
John Ibbitson — December 13, 2011 — Life-Stages
References: stupid
Some toys never go out of style, and perhaps their timeless quality is in part what makes these Gummi Army Men candy by Albanese such a delicious idea. The little green toy serves as the perfect inspiration for a fruit snack as it’s also small in size.
But these little army guys aren’t made from green plastic, they’re made form sugary gelatin and food coloring, making them a fun, nostalgic throwback to the original vintage toy with a modern twist; they are completely edible. Now little boys and girls can play with these treats until they get bored of them, in which case they can wolf down the fruity men. This may be the only time you encourage them to play with their food and because of candy's wide appeal, these Gummi Army Men also make for a fun sweet for adults too.
But these little army guys aren’t made from green plastic, they’re made form sugary gelatin and food coloring, making them a fun, nostalgic throwback to the original vintage toy with a modern twist; they are completely edible. Now little boys and girls can play with these treats until they get bored of them, in which case they can wolf down the fruity men. This may be the only time you encourage them to play with their food and because of candy's wide appeal, these Gummi Army Men also make for a fun sweet for adults too.
Trend Themes
1. Candy Toy-inspired Snacks - Opportunities for creating other types of snacks or candy that are inspired by traditional toys.
2. Nostalgic Food Products - Investment in creating food items that tap into people's nostalgia for classic toys, games, and other childhood items for marketing.
3. Edible Decorations - Development of innovative, edible decor to appeal to consumers who want to add a playful touch to their baked goods.
Industry Implications
1. Food and Beverage - Companies can create unique, nostalgia-inducing treats to capture the attention and wallets of consumers who value playful products.
2. Toy Manufacturing - Manufacturers can explore opportunities to partner with food companies to develop edible versions of classic toys to broaden their appeal.
3. Bakery - Bakeries can explore incorporating playful, edible decorations into their baked goods to attract consumers looking for unique and fun treats.
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