The Febraury 2024 pop culture trends vividly illustrate the symbiotic relationship between entertainment industries and consumer markets, showcasing a dynamic fusion of celebrity influence, nostalgia, and tech-gaming crossovers. Celebrity endorsements and collaborations, such as artist-backed electric guitars and celebrity-spotlighting menswear campaigns, continue to sway consumer preferences, leveraging star power to elevate brand visibility and appeal. Meanwhile, nostalgia-driven products like 90s toy-themed fashion and iconic doll movie cars are tapping into consumers' fond memories, proving that what's old is new again in the eyes of both seasoned and younger demographics.
Moreover, the blending of technology and gaming with mainstream culture, through video game-inspired watch collaborations and sleek console-inspired toasters, underscores a broader acceptance and celebration of geek culture. These 2024 pop culture trends not only reflect current consumer behaviors but also forecast a future where pop culture's influence on product innovation and marketing strategies becomes even more pronounced, guiding businesses in creating resonant and engaging consumer experiences.
Top 65 Pop Culture Trends in February

64
Cherry-Powered Lip Balms
Fenty Skin Lux Balm Transforms Dry Lips with a Swipe

63
K-Pop Star Yoga Collections
BLACKPINK's Jisoo Sports Alo Yoga's Spring 2024 Collection
62
Film-Inspired Limited Timepieces
Bremont Unveils a New Limited Watch Series for Argylle
61
Whipped Cream-Themed Fuzzy Hats
Reddi-wip Collaborates with CLYDE for Whipped Cream-Themed Hat
60
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
59
Cartoon-Inspired Timepiece Designs
Swatch and Omega Present a Snoopy-Themed Moonswatch
58
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
57
Cheeky Custom Cleat Designs
OBJ and the SURGEON Recently Collaborated on Grinchmas Cleats
56
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
55
Anime-Inspired Perforated Footwear
Crocs Latest Collaborator is the Naruto Anime Series
54
High Wire City Stunts
High Wire Walker Philippe Petit Will Put on Another Daring Performance
53
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
52
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
51
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
50
Immune-Boosting Berry Smoothies
Erewhon's Giselderberry Boost Smoothie Features Elderberry Glaze
49
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
48
Cinematic Bath Water Candles
Saltburn-Inspired Candles Were Inspired by the Film's Memorable Scene
47
Ribbed Cotton Celebrity Apparel
Harry Styles' Pleasing Ribbed Offers Cozy Staples
46
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
45
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
44
Flat-Panel Guitar Amps
Eminent Technology Launched the 'Model Twenty Two' Sequel to its Amp
43
Size-Scaled Block Puzzle Retiles
legotruman Submitted the LEGO Reptile Collection to Ideas Forum
42
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
41
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
40
Oceanic Sea Moss Refreshments
MOSS Drinks Were Created by DrSmood and Michael B. Jordan
39
Tokyo-Inspired Late-Night Lounges
Gordon Ramsey Opens Lucky Cat in Miami
38
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
37
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
36
Signature Modern Bass Guitars
Epiphone Collaborates with Acclaimed Multi-Instrumentalist Rex Brown
35
Artist-Backed Electric Guitars
boygenius Launches a New Gretsch Guitar for Musicians and Fans
34
Celebrity-Made Pineapple Cleansers
Rhode Debuts Its First Cleaner, Pineapple Refresh
33
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
32
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
31
Happy Desk Salad Kits
Little Leaf Farms Fights Back Against Stigma Around Eating at Your Desk
30
Event-Based Metaverse Projects
Toei Animation Launches ONN'ON STUDIOS with Its First Virtual Event
29
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
28
Disruptive Fashion-Forward Capsules
Bad Birdie and Four Peaks Brewing Unleash Powerhouse Collab
27
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
26
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
25
Ultra-Slick Blue Guitars
Epiphone Collaborates with French Musician Waxx
24
Football Star Gummies
Trolli and Caleb Williams Debut the Caleb Williams Mix
23
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
22
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
21
Music Video EV Teasers
Jennifer Lopez's Can't Get Enough Music Video Teases a Fiat 500e Drop
20
Sports-Branded Cereal Collaborations
Catalina Crunch Collaborates with Jalen Brunson
19
Nutrient-Rich Hydrating Mists
GLOW + GET IT by JLo Beauty Brightens and Reenergizes Skin
18
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
17
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
16
Athlete-Approved Superfood Supplements
Happy Viking is a Nutrition Brand Created by Venus Williams
15
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
14
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
13
Animated Biographical Movies
Pharrell's Piece by Piece Biopic is Animated with LEGOs
12
Slick Hand-Built Electric Vehicles
Moke America Announces Its Comeback with a New Upgrade
11
Sleek Console-Inspired Toasters
Xbox Releases a New Console-Themed Toaster Including User Profiles
10
Hydrating Longwear Concealers
Fenty Beauty's We’re Even is Brightening, Balancing and Depuffing
9
Iconic Cat Birthday Celebrations
Hello Kitty Happy 50 Will Take Over Hong Kong's Harbour City
8
Competitive RTS Games
'Stormgate' is an Upcoming Esports-Focused RTS Title on PC
7
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
6
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
5
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
4
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
3
Expansive Emoticon Libraries
Amicons Offer 300 Friendly and Personality-Filled Emoticons
2
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
1
Singer-Dedicated Streets
David Bowie Street is Celebrated in Paris
Related Ideas
Pop Star-Approved Valentine's Campaigns
Kate Spade X Madison Beer Team Up for Valentine's Day
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
High-Fashion Video Game Consoles
The Balenciaga Snake Game Marks the Lunar New Year
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Y2K Aesthetic-Inspired Apparel
The Gloomy Bear X Sophie Powers Collection is Edgy and Cute
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Romantic Comedy Snack Partnerships
These PopWorks Snacks Celebrate the New Bridget Jones Movie
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Frozen Candy-Inspired Ice Pops
Mega Push Pop Ice is Headed to Convenience Stores in the UK
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Nostalgic Fashion-Tech Collabs
Sandy Liang and Android Partner Up to Turn Tech Stylish
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Surf Brand Capsule Collections
Travis Barker x Hurley Melds Music, Art, and Surf Culture
Elevated Easter Treat Lineups
The Mars Wrigley Easter 2025 Range is Packed with New Treats
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Instant-Commerce Partnerships
Tom Brady x Gopuff Collaboration to Create Unique Experiences
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Probiotic Soda Basketball Partnerships
The poppi NBA Partnership Has Expanded with New Branding
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Thematic Postal Stamp Collections
The U.S. Postal Service Debuts Stamp Releases for 2025
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Toaster Pastry Costumes
Pop-Tarts' Mascot Costume Turns Fans into the Brand Mascot for Halloween
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Dark-Comedy Inspired Cereals
Kellog's Debuts Wednesday Cereal in Cookies & Creme Flavor
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Toaster Pastry Mascots
Pop-Tarts Debuted Three New Edible Mascots for the 2024 Pop-Tarts Bowl
Festive Marshmallow Treat Ranges
The Peeps 2024 Holiday Lineup Has New and Returning Favorites
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Football-Branded Smart Speakers
These New Amazon Echo Pop Speakers are NFL-Approved
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Football Smart Speaker Lines
Amazon Launches a Partnership with the NFL for its Echo Pops
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Video Game Merchandise Events
The King of Games Tokyo Pop-Up Store is Nintendo Approved
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados