Rhode Debuts Its First Cleaner, Pineapple Refresh
Ellen Smith — January 18, 2024 — Pop Culture
Renowned for her Rhode beauty brand, Hailey Bieber ventures further into skincare with the introduction of the Pineapple Refresh cleanser. This balm-to-lather product ensures a smooth application, leaving the user feeling refreshingly clean by effectively removing makeup, SPF, and dirt. Pineapple Refresh stands out as a vegan, cruelty-free, and fragrance-free solution, aligning with the values of environmentally conscious consumers. The cleanser's uniqueness lies in its key ingredient, pineapple enzyme, which serves as a natural exfoliant that gently cleanses the skin without being too harsh.
Through this line, Hailey Bieber is effectively curating products that align with her values: clean minimal, authentic, and cruelty-free. Pineapple Refresh not only cleanses but also embodies Hailey's evolving brand vision, highlighting the impactful role of celebrity brands in shaping the beauty industry.
Image Credit: Cameron Hammond, Rhode, hypebae, rhodeskin
Through this line, Hailey Bieber is effectively curating products that align with her values: clean minimal, authentic, and cruelty-free. Pineapple Refresh not only cleanses but also embodies Hailey's evolving brand vision, highlighting the impactful role of celebrity brands in shaping the beauty industry.
Image Credit: Cameron Hammond, Rhode, hypebae, rhodeskin
Trend Themes
1. Clean Beauty Movement - The introduction of Hailey Bieber's vegan and cruelty-free Pineapple Refresh cleanser highlights the growing demand for clean and ethical beauty products.
2. Natural Exfoliants - Pineapple enzyme as a key ingredient in the Pineapple Refresh cleanser underscores the increasing popularity of natural exfoliants in skincare routines.
3. Celebrity-inspired Skincare - Hailey Bieber's expansion into skincare with the Pineapple Refresh cleanser showcases the influence of celebrity brands in the beauty industry.
Industry Implications
1. Beauty & Skincare - The vegan and cruelty-free Pineapple Refresh cleanser by Hailey Bieber taps into the clean beauty movement, offering an opportunity for brands to cater to environmentally conscious consumers.
2. Natural Ingredients - The use of pineapple enzyme as a natural exfoliant in cleansers presents an opportunity for the natural ingredients industry to provide innovative solutions for skincare products.
3. Celebrity Beauty Brands - Hailey Bieber's foray into skincare with the Pineapple Refresh cleanser highlights the potential for growth and innovation within the celebrity beauty brand industry.
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