The February 2020 Publicity Stunt trends explore ideas like 1,087-pound bean dips, sports-themed chair giveaways, branded football-themed snack holders, and hot sauce tub giveaways in preparation for the upcoming Super Bowl game. All the promotions give fans the possibility of winning branded swag to more comfortably watch the big game while being a spectacular host.
These February 2020 publicity stunts use clever, Super Bowl-themed marketing tactics to gain brand exposure and consumer loyalty. Take HEINZ, the iconic ketchup brand that went above and beyond for football fans and launched the HEINZ's 57 cent flight promotion. Those who were hoping to watch the big game in person and booked their flight to Miami before the final teams were determined while have their flights re-routed for only 57 cents -- a big saving compared to the traditional $200 fee.
Top 30 Publicity Stunts Trends in February
30
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
29
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
28
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
27
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
26
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
25
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
24
1,087-Pound Bean Dips
BUSH'S Beans Launched 70-layer Bean Dip as the Ultimate Super Bowl Snack
23
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
22
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
21
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
20
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
19
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
18
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
17
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
16
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
15
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
14
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
13
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
12
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
11
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
10
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
9
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
8
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
7
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
6
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
5
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
4
Lengthy 54-Topping Pizzas
Hormel Foods Created an Extra-Long Pizza Inspired by Regional Flavors
3
Blender-Branded Fitness Campaigns
NutriBullet Introduces the Cheeky BulletFit Campaign
2
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
1
Iconic Son Grooming Ambassadors
Old Spice Introduced a Son to Target Younger Consumers
Related Ideas
Sporting Event-Themed Meal Deals
The Wingstop Fight Night Bundle is Here for UFC 309
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
QSR Plunge Buckets
Ruffles and KFC Created Spicy Chips and a Plunge Bucket for Cooling Off
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Nostalgic Nugget Trucks
KFC's Sauce Serve Truck Lets Fans Dress Their Own Saucy Nuggets
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Spicy Snack Boxes
Wingstop Created T.H.C. (The Hot Chili) Rub for 4/20
Exclusive Hybrid Sauces
The Limited-Edition Every Sauce Blends 14 Different Heinz Condiments
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Spicy Summer-Inspired Initiatives
Lee Kum Kee Launches the 'Heat Heroes' Program
Cookie Nacho Kits
Nestlé Toll House's Virally Inspired Cookie Nachos are Customizable
THC-Infused Wing Sauces
Good News' Limited-Release Sauce is a Buzzy Game Day Snack
Hot Dog Hotlines
Ball Park's Hot Dog Hot Takes Invites Unique Opinions on the Best Toppings
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Hands-Free Snack Dippers
Hum Hum by Heinz Helps Gamers Eat While They Play
Viral Appetizer Gifts
The Triple Dipper Dream Collection Pays Homage to a Chili's Menu Item
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Garlic Dip Kegs
The Pizza Pizza Dip Keg Gets Parties Going with Creamy Garlic Dip
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
World Series Wing Promotions
This Buffalo Wild Wings GO Meal Deal is Packed with Food
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Fast Food Bean Dips
Taco Bell's New Cravings Dips are Available from Retailers Nationwide
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Limited-Edition Food-Inspired Collections
The TUMS x FLAN Labs Gummy Bites Collection is Playful
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Topical Wing Campaigns
Wingstop Introduces "Dry Rub January"
Ketchup Sauce Packet Jackets
Heinz Shows Up to a Man Named Heinz's Wedding in a Unique Jacket
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Supersized Ranch Dips
Burger King and Hidden Valley Ranch Launched The Big Dip
Talk Show Hot Sauces
The Hot Ones Hot Sauces Elevate Any Meal or Recipe
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Hot Sauce Autographs
Ed Sheeran Treated Fans to "Sauceographs" Written with Tingly Ted's Products
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Healthful Spicy Recipes
MyFitnessPal and Tabasco Created a Co-Branded Recipe Collection
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Football-Themed QSR Meal Deals
Popeyes 18-Piece Wing Group Pack is Arriving for the Big Game
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Brightly Colored Party Cups
The Hefty Party Cups Feature Embellished Conversation Starters
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Esports Mayo Partnerships
Hellmann's Taps FURIA for its Venture Into the Esports Space
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Condiment-Branded Varsity Jackets
Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Bold Celebrity Chef Sauces
The Guy Fieri Flavortown Sauces Come in Nine Options
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Spicy Butter Spreads
Popup Bagels x Frank's RedHot Collaborated on a Spicy Schmear
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Valentine's Day Restaurant Games
Hooters Game of Love Promotion Offers Freebies and Discounts
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Pizza Guacamole Dip Giveaways
WHOLLY GUACAMOLE Debuts a New Campaign in Time for Game Day
Dressing-Celebrating Pizza Promotions
Jet's Pizza is Hosting RanchFest for National Ranch Day
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
NFL Restaurant Promotions
Applebee's Partners with the NFL to Offer an Array of Sporty Deals
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Munchies-Themed Holiday Promotions
Cheba Hut Nugsgiving Celebrates the Brand's Sandwiches
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Nickel-Priced Hotdog Promotions
This Nathan’s Famous Promotion Celebrates National Hot Dog Day
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Snackable Chili Spreads
The Hormel Chili Board Elevates Game Day Eating
Cheeky Chicken Wings Promotions
Tgi Fridays® Offers a Unique Consolation Prize
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Football Season Wing Deals
The Pizza Hut Big Boneless Wings Bundle Comes with 16 Pieces
Celebratory Pizza Promotions
Little Caesars Summer of Hot-N-Ready Giveaways & Getaways is Tasty
Saucy Singer Autographs
Ed Sheeran Signs off Sauceographs Using Kraft Heinz Hot Sauce
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Oversized Pretzel Snack Buckets
The Pretzelmaker Bucket of Bites is Perfect for Football Season
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes