Drumstick is Petitioning for #DrumstickMonday After the Big Game
Laura McQuarrie — January 30, 2024 — Lifestyle
References: change.org & brand-innovators
The Super Bowl is a highly anticipated event that often leaves football fans and snackers craving more on the Monday that follows the action-packed Sunday, and Drumstick is campaigning to introduce #DrumstickMonday for this reason.
"The day after the biggest sports game of the year shouldn't just be another Monday," said Kerry Hopkins, Head of Marketing for Drumstick. Those who agree can sign Drumstick’s Change.org petition to turn the day after the Super Bowl into a national holiday.
During the third quarter of the 2024 Superbowl, Drumstick will be running its first-ever run its first-ever TV spot starring comedian and actor Eric André. In the 30-second spot, Eric André embarks on an adventure with Dr. Umstick.
"The day after the biggest sports game of the year shouldn't just be another Monday," said Kerry Hopkins, Head of Marketing for Drumstick. Those who agree can sign Drumstick’s Change.org petition to turn the day after the Super Bowl into a national holiday.
During the third quarter of the 2024 Superbowl, Drumstick will be running its first-ever run its first-ever TV spot starring comedian and actor Eric André. In the 30-second spot, Eric André embarks on an adventure with Dr. Umstick.
Trend Themes
1. #drumstickmonday - Drumstick is petitioning for #DrumstickMonday to turn the day after the Super Bowl into a national holiday.
2. Run Its First-ever TV Spot - Drumstick will be running its first-ever TV spot during the third quarter of the 2024 Superbowl.
3. Adventure with Dr. Umstick - Comedian and actor Eric André embarks on an adventure with Dr. Umstick in Drumstick's 30-second TV spot.
Industry Implications
1. Snack Food - The campaign for #DrumstickMonday presents a disruptive innovation opportunity for snack food companies to create special promotions and deals for the day after the Super Bowl.
2. Advertising - The first-ever TV spot during the Super Bowl presents a disruptive innovation opportunity for advertising agencies to create unique and memorable ads for brands.
3. Entertainment - The adventure with Dr. Umstick in the TV spot presents a disruptive innovation opportunity for entertainment companies to create engaging and interactive content that resonates with audiences.
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