BUSH'S Beans Launched 70-layer Bean Dip as the Ultimate Super Bowl Snack
Grace Mahas — January 24, 2020 — Marketing
References: bushbeans
With the Big Game just around the corner, BUSH'S Beans announced a new twist on its iconic 7-layer bean dip -- one of the most-searched-for snack recipes this time of year. The company created a 70-layer bean dip, weighing in at a whopping 1,087 pounds. This feat did not go unrecognized and broke the Guinness World Records title for the largest layered dip, doubling the previous record holder.
The 70-layer dip was comprised of 10 layers of dip including the Classic Bean Dip, the Barbecue Bean Dip, the Spicy Bean Dip, the Fiesta Bean Dip, the Mediterranean Bean Dip, the Buffalo Bean Dip, the Loaded Baked Potato Bean Dip, the Caprese Bean Dip, the Cuban Bean Dip, and lastly, the Veggie Bean Dip.
After winning the grand title, BUSH'S Bean donated the 70-layer dip to a local charitable organization.
Image Credit: BUSH'S Beans
The 70-layer dip was comprised of 10 layers of dip including the Classic Bean Dip, the Barbecue Bean Dip, the Spicy Bean Dip, the Fiesta Bean Dip, the Mediterranean Bean Dip, the Buffalo Bean Dip, the Loaded Baked Potato Bean Dip, the Caprese Bean Dip, the Cuban Bean Dip, and lastly, the Veggie Bean Dip.
After winning the grand title, BUSH'S Bean donated the 70-layer dip to a local charitable organization.
Image Credit: BUSH'S Beans
Trend Themes
1. Multi-layered Food Products - Opportunity for restaurants and food companies to create multi-layered foods and snack products, potentially breaking records and drawing attention to their brand.
2. Charitable Marketing Campaigns - Companies can use charitable initiatives as a way to promote their brand, create positive PR, and give back to the community.
3. Innovative Twists on Popular Dishes - By reinventing classic dishes, companies may be able to generate buzz around their brand and stand out in a crowded market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore and innovate with multi-layered food products, creating buzz around their brand and potentially breaking records.
2. Charitable Organizations - Charitable organizations can partner with companies for promotional campaigns, generating more attention and donations for their cause.
3. Marketing and Advertising - Marketing and advertising industries can work with companies to develop and promote innovative twists on popular dishes, creating excitement and interest around the brand.
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