These whimsical fairytale editorials range from romantic forest shoots to Disney Princess portrayals that feature some of Hollywood's most beloved celebrities. Fairytale imagery is often the inspiration behind couture collections and ad campaigns that are surreal and striking.
These examples celebrate fashion's element of fantasy and reject mundane notions of style. While modern fashion can often rely on minimalism and function, these fairytale editorials reject the expected and instead choose to take a more imaginative approach to the industry.
Paying tribute to legendary couturiers like Christian Dior, Hubert de Givenchy and more recent visionaries like Jean Paul Gaultier, these fairytale editorials and ad campaigns transport viewers in a world of luxury and fantasy. Whether referencing mystical or childlike imagery, the shoots feature some of fashion's most unattainable and artistic pieces.
50 Whimsical Fairytale Editorials

50
Whimsical Wonderland Editorials
The Yifat Vernchik Alice in Wonderland Series is Dreamlike

49
Demure Fairytale Fashions
The Maciej Bernas Papermint Editorial Plays Dress-Up

48
Eccentric Disney Editorials
The CR Fashion Book Sebastian Faena Photoshoot is Fairytale-Inspired
47
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
46
Dark Queen Photoshoots
The Lost Kingdom by Ekaterina Belinskaya is Cinematically Regal
45
Fairytale Wedding Gowns
The Jesper Hovring Spring 2012 Campaign Stars a Romantic Anne-Sofie List
44
Oversized Otherworldly Headwear
Astounding Style at China Fashion Week's Eon Fashion Awards
43
Haute Disney Princesses
Famed Fashion Houses Design Gowns for Iconic Characters
42
Couture Wonderland Editorials
The Vogue Japan December 2013 Photoshoot Features Lindsey Wixson
41
Realistic Fairytale Photos
Vera'S Photography takes Cues From 'The Princess and the Pea'
40
Whimsical Fairytale Photography
The Andressa Fontana Karen 12 Editorial is Fun and Fantastical
39
Fairytale Fashionista Spreads
The Giselle Bundchen Harper's Bazaar Spread Glows With Glamour
38
Fantastical Female Portraits
Photographer Katerina Plotnikova Captures Fairytale-Like Scenarios
37
Romantic Forest Photography
The Rebecca Iannacone Cosmopolitan Armenia Photo Shoot is Stunning
36
Eclectic Bohemian Photo Shoots
Jennifer Medina Strives to Freeze Naturally Beautiful Moments
35
Female Fairytale Photoshoots
Darya Kondratyeva Captures Images Inspired by Empowering Female Leads
34
Vintage Gothic Portrayals
The Grey Fairytale Dark Beauty Magazine Editorial Sets a Dramatic Mood
33
Ethereal Fairytale Editorials
The Harper's Bazaar China December 2013 Issue Stars Magda Laguingne
32
Tragic Fairytale Couple Photography
The Jeff Bark for i-D Magazine Editorial is Dark
31
Garden Goddess Gowns
‘Jardin' by Andrey and Lili is Fairytale Pretty
30
Fairytale Wedding Dresses
The Disney Fairy Tale Wedding Collection is for Grown-Up Princesses
29
Retro Carnival Couture
Photographer Xi Sinsong Captures Chic Clown-Inspired Looks
28
Fiery Fairy Tale Photography
Sebastien Vincent 'Alice in Wonderland' Captures Make-Believe Beauty
27
Entranced Garden Editorials
The Codie Young for Lula #13 Shoot is Snow White-Inspired
26
Chic Wonderland Editorials
This Vogue Australia Editorial Features Model Mia Wasikowska
25
Dreamy Vintage Editorials
Isaac Lindsay Stars in Wylde Magazine’s Whimsical Fashion Shoot
24
Whimsical Fairy Tale Shoots
The Down the Rabbit Hole Moda&Styl Shoot Channels Alice in Wonderland
23
Quirky Fairytale Fashion
The Sorapol Spring 2012 Collection is Colorfully Cartoonish
22
Enchanting Floral Editorials
The Harrods Magazine May 2013 Shoot is Visually Mesmerizing
21
Winter Wonderland Shoots
The Flare December 2011 Issue Sparks Fairytale Thoughts
20
Riveting Fairytale Photography
'A Story of Fairies' by Salvador Pozo is Untraditional
19
Modern Fantasy Captures
The Motherland Chronicles Presents a Modern Adaptation of Myths
18
Fairytale Doll Editorials
The Harper’s Bazaar China 'Dress of the Dream' Photoshoot Stars Ya
17
Fairytale Nomad Editorials
The 'Irish Gypsy' by Emily Soto for En Vie Magazine is Dreamy
16
Fashionable Fairytale Catalogs
The BCBGMaxAzria Holiday Gift Guide is Full of Treasures
15
Surreal Flora Spreads
Kirsty Mitchell Shoots a Perfect Purple Pictorial
14
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
13
Rural Redhead Shoots
The Taylor McCutchan Editorial is Forest Fairytale
12
Fairytale Formalwear
WSJ's 'Dream Weavers' Showcases Soft, Etheral and Feminine Evening Gowns
11
Enchanting Elf-Inspired Shoots
Alessia Izzo Captured an Inspiring ‘Autumn Fairytale’
10
Enchantingly Soft Fashion Ads
The RED Valentino Spring 2014 Campaign Stars Natalie Westling
9
Fashionable Fairytale Photoshoots
The Latest Stylist Magazine Cover Shoot Stars Model Karen Elson
8
Whimsical Gothic Fairytale Fashions
The Stretsis Fall 2013 Line Brings Imagination to Your Closet
7
Mellow Fairytale Photography
Hanging Rock Reimagined has a Silken Sensuality
6
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
5
Whimsical Fairytale Editorials
Grazia Germany's The Lost Girls Fashion Story is Whimsically Styled
4
Soft Fairytale Fashion
The Marina Portman Fashion Spread is Presented in a Soft-Lit Glow
3
Whimsical Felt Headwear
The Kreuz Hats by Danielle Hue are Inspired by Childhood Stories
2
Whimsical Wonderland Captures
These Photos by Kirsty Mitchell Have a Magical Fairytale Feel
1
Celeb Fairytale Photos (UPDATE)
Latest Disney Dream Portraits Casts Jessica Chastain as Merida
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Adobe Debuted Project Primrose at Adobe Max 2023
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Photography-Inspired Fashion Collections
COS Collaborates with Chris Perani on a Stunning Capsule
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Feminine Spring Apparel Collabs
H&M X Magda Butrym’s Femininity in Bloom is a Romantic Spring Drop
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
High Fashion Holiday Campaigns
The Jacquemus Holiday 2024 Campaign is Titled Winter Retreat
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Whimsical Fashion Collabs
Free People x Eliza Faulkner Offer A Playful Take on Modern Romance
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Falling-Inspired Fashion Campaigns
côte&ciel Names Its Fw 2024 Editorial 'The Feeling of Fall'
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Fashion-Inspired Amber Fragrances
Dior New Look Pays Tribute to Groundbreaking 1947 Silhouettes
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Exquisite High Jewelry Collections
The Chaumet en Scène High Jewelry Line is Divided into Chapters
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Heritage Celebrating Apparel Collections
H&M x Magda Butrym Bring Romantic Edge to Spring Fashion
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Desert-Inspired Fashion Collections
Rudsak Unveils Its SS25 Collection with Earthy Minimalism
Cult Film-Inspired High Fashion
Balmain Introduces the Lion King Collection of Apparel
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
Chic Whimsical-Film Collections
Marc Jacobs Unveils its 'The Wizard of Oz Capsule'
High-End Bridal Collections
The Vivienne Westwood Bridal Couture 2024 Collection is Exquisite
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Narrative-Driven Fashion Lines
The Outlier by Willie Norris Spring/Summer 2024 Theme is ‘Escape’
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Jungle-Inspired Archival Fashion Collections
Forte_forte Unveils the Jungle Fever Archive Capsule
Flora-Themed Candy Ranges
A Fantastical Flora Collection from Vosges Haut-Chocolat is Whimsical
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIMAGINE Campaign'
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Whimsically Designed Hotel Interiors
Dorothée Meilichzon Designs the Cowley Manor Experimental
Inclusive Bridal Gown Capsules
Studio Levana Unveiled its Feather Kissed Collection
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Region-Inspired Collections
Brunello Cucinelli Debuts Abaya Capsule Collection in Dubai
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Floral Garden-Like Fragrances
Jean Paul Gaultier Launches Two New Scents Inspired by Eden
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Floral-Imbued Fashion Exhibits
The Flowers of Yves Saint Laurent Exhibit Boasts a Central Theme
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Intricate Bridal Designs
Heli Kalkstein's the 'Reverie' Bridal Collection is Stunning and Luxe
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Bohemian Wedding Ensembles
BHLDN and Free People Launch a Variety of Bohemian Bridesmaids Dresses
Whimsically Themed Holiday Cookbooks
This Disney Parks Holidays Cookbook Features 100 Dishes
Inclusive Prom Dress Collections
David’s Bridal Debuts Its 2025 Jules & Cleo Prom Collection
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Cinematic Thriller-Inspired Runways
Kubrick's Eyes Wide Shut Inspired the Jw Anderson FW 2024 Show
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Whimsical Magic-Themed Parks
Universal Studios Introduces the Ministry of Magic World
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Fairy Tale-Inspired Residential Homes
Rancho Mirage Hosts Disney's First Storyliving Community
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Made-to-Order Bridal Collections
Cecilie Bahnsen Unveils its First Made-to-Order Collection
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest