The Marina Portman Fashion Spread is Presented in a Soft-Lit Glow
Joanne Lam — July 5, 2010 — Fashion
References: studdedhearts.blogspot
From wispy white veils to retro over-the-top collars, this Marina Portman fashion spread takes the fairytale look and puts it in a '70s-style twist.
Looking soft and edgy at the same time, the model is captured perfectly by Portman as each shot is snapped. The ruffled white dresses and cozy cable-knit sweaters add an ultra-feminine touch to the entire collection, making each and every shot appealing to its audience.
Implications - Consumers appreciate products that induce feelings of nostalgia since they remind them of pleasant past experiences. For this reason, customers embrace products that incorporate major elements of popular culture into their designs, as they can relate to them. Companies that wish to appeal to certain demographics should incorporate elements of popular culture which that group would identify with.
Looking soft and edgy at the same time, the model is captured perfectly by Portman as each shot is snapped. The ruffled white dresses and cozy cable-knit sweaters add an ultra-feminine touch to the entire collection, making each and every shot appealing to its audience.
Implications - Consumers appreciate products that induce feelings of nostalgia since they remind them of pleasant past experiences. For this reason, customers embrace products that incorporate major elements of popular culture into their designs, as they can relate to them. Companies that wish to appeal to certain demographics should incorporate elements of popular culture which that group would identify with.
Trend Themes
1. Nostalgia Fashion - Opportunity for incorporating popular culture elements into designs to appeal to consumers' pleasant past experiences.
2. Soft-lit Photography - Opportunity for creating a dreamy, enchanting atmosphere in fashion spreads and marketing campaigns.
3. 70s-inspired Fashion - Opportunity for putting a retro twist on modern fashion trends to appeal to consumers seeking a unique, edgy look.
Industry Implications
1. Fashion - Nostalgia and retro elements can be incorporated into clothing designs to appeal to consumers.
2. Photography - Soft-lit photography can be used in fashion spreads, marketing campaigns, and other areas of the photography industry.
3. Marketing and Advertising - Nostalgia and popular culture can be used in marketing campaigns to appeal to target demographics and create a connection with consumers.
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