These expressive eyeshadow products defy understated aesthetics and instead help beauty lovers take risks with a vivid color selection. They include everything from a pizza-themed makeup palette -- Glamlite Cosmetics' Pizza Palette consists of 18 vivid eyeshadow pots that resemble toppings -- to Claropsyche's Psyche's Box which highlights signature shades including a sugar pink 'baby jane' color and a more dramatic 'damask' hue which is the brand's exclusive red offering.
Inspiring beauty fans to go outside the box, other expressive eyeshadow products to note include BH Cosmetics' 'Club Tropicana Rainbow Palette' which offers a vast 28-shade range for just $14. Additionally, Colourpop's Jelly Eyeshadow range boasts metallic shade options and creates a shiny and wet-inspired makeup look when it is applied.
20 Expressive Eyeshadow Palettes

20
Expressive Gen Z Cosmetics
Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids

19
Psychedelic Eye Shadow Palettes
Claropsyche's Psyche's Box Inspires Beauty Fans to Break Rules

18
Astrology-Inspired Eyeshadow Palettes
ColourPop's 'The Zodiac' Palette Features 12 Unique Shades
17
Pizza-Themed Makeup Palettes
Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
16
Brunch-Inspired Cosmetic Collections
ColourPop & Zoella Launched a Food-Themed Makeup Collection
15
Affordable 28-Shade Eyeshadow Palettes
BH Cosmetics' 'Club Tropicana Rainbow Palette' is Just $14
14
Disney Princess Makeup Collections
The Disney Aladdin Makeup Line Was Inspired by Jasmine
13
Affordable Gen Z Cosmetics
Tarte's Sugar Rush Sister Brand Sells Everything for Less Than $30
12
Affordable Designer Cosmetics
E.L.F and Christian Siriano Partnered to Offer High-End Cosmetics
11
Pudding-Themed Eyeshadow Palettes
Beauty Bakerie's 'Proof is in the Pudding' is Dessert-Inspired
10
Customizable Celebrity Cosmetic Palettes
Kylie Cosmetics' Kylie Palette Emphasizes Personalization
9
Rainbow-Inspired Eye Palettes
Too Faced Unveiled a Colorful Eye Palette Called 'Life's a Festival'
8
Nested Eyeshadow Palettes
By Terry's Game Lighter Palette Encourages Mixing and Matching
7
Highly Pigmented Glittery Eyeshadows
Too Faced Unveiled Its 'Pretty Rich Diamond Light Palette'
6
Vibrant Jelly Eyeshadow Collections
Colourpop's Jelly Eyeshadow Collection is Full of Bold Hues
5
Crayon-Inspired Eyeshadow Palettes
The 'Box of Crayons iShadow Palette' Features 18 Shades
4
Collaborative Fantasy Makeup
Urban Decay is Making Game of Thrones Makeup for the Final Season
3
Dual-Themed Summer Cosmetic Palettes
ColorPop Dropped an Affordable 'Sol + Mar' collection
2
Modern Disney Princess Cosmetics
Colorpop's Designer Disney Collection Modernizes the Characters
1
Buttery Lilac-Hued Eyeshadows
Lime Crime's 'Venus III' Palette is Perfect for the Spring
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Kylie Cosmetics x Crumbl Cookies are Exclusive to a Santa Monica Pop-Up
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Pantone 'Dualities' Was Unveiled at New York Fashion Week 2024
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Summer Nail Polish Collections
Essie Rolled Out 'Bring the Beat' for Summer 2024
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
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Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Festive Cosmetics Gift-Sets
Winky Lux's New Holiday Gift Sets Have Great Value
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Chanel Debuted Its Clairvoyance Makeup Collection
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
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Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Chinese Medicine-Inspired Beauty
Florasis Unveils the New Silk Glide Eyeshadow Stick
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Chic Statement Eyewear
Specsavers' Eyewear Features Bold Frames and Unique Shapes
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Ultra-Blendable Shimmery Eyeshadows
Kaja Unveiled Two Additional Shades for its 'Beauty Bento'
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Subtle Face Jewel Stickers
Violette_FR Has Launched a New Eye Bijoux Collection of Face Jewels
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Exclusive Nail Polish Collections
Essie's 'Imagine That' Summer 2024 Collection is Only at Ulta
Pride Eyeshadow Launches
Mac Launches 40 Shades of Pride Eyeshadow Vault
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
Berry-Inspired Cosmetics Drops
Rhode Skin is Bringing Fresh Shades for Vibrant Spring Looks
Longwear Liquid Eyeshadows
Florasis Launches Infinite Blossom Collection with 12 Versatile Shades
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Take-Anywhere Beauty Balms
Jones Road's Miracle Balm Palette is an On-the-Go Multitasker
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
High-End Highlighter Collections
Gucci Beauty Debuts Its Multi-Functional Gucci Glow Highlighter
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Stackable Blush Balms
NYX's A Minecraft Movie Collection Celebrates a Film Adaptation
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Filipino Dessert-Inspired Cosmetics
Huda Beauty Launches an Ube-Inspired Setting Powder
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Cannabis-Infused Edible Glitters
23rd State SHAKE Comes in Three Three Colors
Single-Swipe Eye Makeups
CoverGirl Clean Eye Color Sticks Apply Color with Ease
Rebellious Nail Polish Collections
The Essie Punk at Heart Collection Features Six Shades
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Makeup-Like Gel Nail Polishes
The Gelish Cream Gel Palettes Have a Workable Texture
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Y2K Anime Makeup Palettes
Nekoyanin's Y2K Baby Palette Expands Beyond Eyeshadow
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Compact Shimmer Highlighters
Kimchi Chic Beauty Debuts Miniature Versions of a Popular Product
Plant-Powered Eyeshadow Palettes
Well People Has Expanded Its Shade Range with Amethyst
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Gel Nail Holiday Collections
Huephoria™ Celebrated the Holidays with a Limited-Edition Collection
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Bento-Box-Inspired Stacked Cosmetics
The Kaja Beauty Bento is a Curated Trio of Eyeshadows
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Cream Eyeshadow Shade Expansions
RMS Beauty’s Cashmere Matte Eyelights Bring Effortless Elegance
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Sea-Inspired Eye Color Palettes
clé de peau Beauté's Eye Color Solo Promotes Luminosity
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Playful Watch Ranges
The Swatch ESSENTIALS Collection Highlighrs Bold and Vibrant Designs
Springtime Makeup Powders
Pat McGrath Sublime Perfection Blurring Under-Eye Powder Erases Lines
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Alluring Pressed Eye-Color Shades
Elate Beauty Introduces Two Shades to Its Pressed EyeColour Line
Liquid Blush Expansions
Huda Beauty's Releases the New 'Blush Filter Liquid Blush'
Cream-Based Blush Palettes
MAKE UP FOR EVER's New Cream Face Palette Boasts Universal Shades
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Romantic Statement Lipsticks
Pupa Milano's VAMP! Lipstick in Iconic Red The Ultimate Festive Shade
Glittery Powder Sprays
Kara Beauty Drops 'Starcrossed Dreams' Shimmer Powder Spray Collection
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Ulltra-Vibrant Lip Colors
Smashbox Canada Presents the Long-Lasting Flash FX Lipstick
Expanded Luminizer Collections
Rare Beauty Introduces Two New Shades to Its Liquid Luminizer Line
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Marble-Effect Liquid Eyeshadows
Af94 Debuts Transformative Liquid-To-Powder Eyeshadow Line Swirl'd
Dazzling Gemstone-Inspired Cosmetics
Tree Hut Gemstone Glow is a Limited-Edition Range
Influencer-Approved Eyewear Capsules
Z SUPPLY Debuts a Capsule Collection with The Salty Blonde
Skin-Caring Eyeshadows
Oceanly Eyeshadows are Plastic-Free and Infused with Seaweed
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Expansive Color Palettes
This Design Tool Offers 1,500 Curated Color Palettes to Elevate Projects
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Gilded Glowing Highlighters
Sephora's Colorful® Powder Luminizer in Glitzy Gold is Buildable
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Dermatologist-Tested Eyeshadows
Tarte's Tartelette™ to Go Amazonian Clay Palette Has New Shades
Cruelty-Free Gloss Expansions
NYX's Butter Gloss Bling Has Four New Glittery Shades