The fight for women's rights are supported in numerous campaigns focused on empowering females. These campaigns come in various forms -- pop-ups, print ads, commercials or comedic videos -- but they all have the same goal.
Nike is one company that knows how to command attention through its 'Just Do It' campaigns that are aimed at women. Recently it released one such commercial in India, a country where women are traditionally seen as subordinate and delicate. The video included a full-cast of female Indian athletes who demonstrated their power and strength through sport and movement. Its hard not to be enraptured by the ad.
Yet, female empowerment is not just about women speaking out. An 'All Men Can' campaign, started by PolicyMic, focused on men using the hashtag #AllMenCan to show their support for women's rights.
Using campaigns for empowering females not only helps to fight back against social injustice, but it also builds a loyal following from women who feel heard and appreciated by brands that focus on advocating for them.
31 Female Empowerment Campaigns
From Athletic Ads Empowering Females to Male Feminist Hashtags:
Erica Francis — Jul 18, 2016 — Marketing

37
Empowering Cosmetics Campaigns
The Bold is Beautiful Project Empowers Women to Dream Big

36
Empowering Shoe Campaigns
Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
35
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
34
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
33
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
32
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
31
Studly Equality Calenders
Emma Watson's HeForShe Movement Has Some Handsome Supporters
30
Feminist Candy Campaigns
This Movement Against Gender Discrimination Delivers Sweets to Baby Girls
29
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
28
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
27
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
26
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
25
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
24
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
23
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
22
Equality-Promoting Pop-Ups
This Women's Equality Day Event Celebrates Strong Female Leaders
21
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
20
Male-Supported Equality Commercials
HeForShe Shows Notable Men Speaking Up for Gender Equality
19
Anti-Harassment Documentaries
'The People's Girls' Documents the Objectification of Women in Cairo
18
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
17
Women's Rights-Focused Apparel
Women for Women International Collaborated with Chinti & Parker
16
Female Empowerment Campaigns
The Girl Effect Initiative is Championed By the Nike Foundation
15
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
14
Activist Music Videos
Project Everyone Remade a Spice Girls Music Video for Women's Rights
13
Gender-Bending Indian Desserts
This Campaign Tackles the Stigma Surround the Birth of Baby Girls
12
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
11
Realistic Gender Disparity Ads
This Ad Shows That Women on Currency is Only a Symbolic Change
10
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
9
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
8
Female Empowerment Musicals
Frozen: The Musical is a Great Short That Declares Female Independance
7
Stylish Female-Centric Lookbooks
Mischief's Spring/Summer 2018 Lookbook Was Inspired by Women
6
Informative Feminist Infographics
This Infographic Illustrates the Importanc Women's Equality Day
5
Female-Educating Doll Ads
The New Barbie Ad Features Young Girls with Professional Careers
4
Factual Equality Ads
The #HopeForOurDaughters Ad Addresses Current Facts of Female Inequalities
3
Employment Equality Campaigns
'Girls Who Code' Mocks the Sterotypes Women in Tech Jobs Deal With
2
Role-Reprising Office Skits
Joan Holloway Returns to a Modern Office to Promote Gender Equality
1
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
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AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Youth-Focused Flag Football Initiatives
The Oakley Icon Alliance Empowers Young Female Athletes
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Ultra-Personalized AI-Backed Campaigns
The AWS x NFL My Cause My Cleats Campaign is Innovative
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Female-Centric Sport Nutrition Efforts
Momentous Tackles Gender Disparities in Sports Nutrition
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Music-Inspired Beverage Campaigns
POWERADE and Flau’jae Johnson Release 'WHAT IT TAKES'
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Female Athlete-Focused Development Platforms
LaunchBreak is a Professional Development Platform
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Taekwondo Champion Sports Campaigns
adidas’ Latest Installment of 'You Got This' Stars Skylar Park
Sports Mom-Focused Footwear Campaigns
Dr. Scholl’s® Debuts the [Un]Official Sponsor of Sports Moms
Women's Motorsport Partnerships
Gatorade Has Partnered with F1 ACADEMY to Support Women
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Motivational Athlete Campaigns
Lion Messi and Patrick Mahomes Star in adidas' 'You Got This'
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events