Mischief's Spring/Summer 2018 Lookbook Was Inspired by Women
Ellen Smith — March 13, 2018 — Fashion
References: mischief.co.kr & hypebae
MISCHIEF Spring/Summer 2018 lookbook was inspired by the word 'Female' and features a mix of diverse models, inspiring imagery and empowering clothing.
The line is modelled by a chic yet rugged "girl gang" that can be seen sporting the brand's upcoming fashions. The editorial features more street style-focused looks ranging from bold to subtle pieces. Standouts from the line include branded graphic tees, which feature a simple red logo stamped on top of a baggy white shirt. Other styles include vintage jackets and cross body bags, which elicit a more retro vibe that can easily be paired with contemporary pieces.
The entire collection is currently available online, where consumers can view the brand's quick video, that highlights the lookbook.
Image Credit: Mischief
The line is modelled by a chic yet rugged "girl gang" that can be seen sporting the brand's upcoming fashions. The editorial features more street style-focused looks ranging from bold to subtle pieces. Standouts from the line include branded graphic tees, which feature a simple red logo stamped on top of a baggy white shirt. Other styles include vintage jackets and cross body bags, which elicit a more retro vibe that can easily be paired with contemporary pieces.
The entire collection is currently available online, where consumers can view the brand's quick video, that highlights the lookbook.
Image Credit: Mischief
Trend Themes
1. Diverse Models - The use of diverse models in lookbooks presents an opportunity for brands to cater to a wider audience and promote inclusivity.
2. Street Style-focused - Creating street style-focused lookbooks allows brands to tap into the growing trend of casual and urban fashion, appealing to a younger demographic.
3. Retro Vibe - Incorporating retro vibes in lookbooks creates a nostalgic appeal and offers an opportunity for brands to capitalize on the popularity of vintage fashion.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating diverse models and tapping into street style-focused lookbooks to cater to a wider range of consumers.
2. Marketing and Advertising - The marketing and advertising industry can utilize diverse models and street style-focused lookbooks to create more inclusive and relatable campaigns for brands.
3. Ecommerce - eCommerce platforms can enhance the online shopping experience by incorporating visually appealing lookbooks that highlight key fashion trends and styles for consumers.
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