This Campaign Tackles the Stigma Surround the Birth of Baby Girls
Katherine Pendrill — November 4, 2015 — Lifestyle
References: pinkladoo.org & munchies.vice
Raj Khaira recently launched a campaign that aims to tackle the stigma surrounding the birth of baby girls in India. 'Ladoo' is a sweet Indian dessert that is only given out to mark the birth of baby boys. This campaign aims to fight the sexist tradition by celebrating the birth of baby girls as well.
The 'Pink Ladoo Campaign' campaign was launched on October 11th, which also marks the UN's 'International Day of the Girl Child.' The campaign aims to fight the stigma that surrounds women in Indian culture. Instead of viewing baby girls as a burden, Khaira wants Indian people to celebrate the birth of girls. Khaira choose to use pink ladoo to make her statement because the dessert is intertwined with concept of celebration in Indian culture. As Khaira explains, "I want us to unite as a community and elevate the status of women together."
The pink ladoo ultimately serves as a way to start a dialogue about social problems in South Asian cultures.
The 'Pink Ladoo Campaign' campaign was launched on October 11th, which also marks the UN's 'International Day of the Girl Child.' The campaign aims to fight the stigma that surrounds women in Indian culture. Instead of viewing baby girls as a burden, Khaira wants Indian people to celebrate the birth of girls. Khaira choose to use pink ladoo to make her statement because the dessert is intertwined with concept of celebration in Indian culture. As Khaira explains, "I want us to unite as a community and elevate the status of women together."
The pink ladoo ultimately serves as a way to start a dialogue about social problems in South Asian cultures.
Trend Themes
1. Celebrating Baby Girls - Disruptive innovation opportunity: Create and market gender-neutral desserts to celebrate the birth of baby girls and challenge traditional gender norms.
2. Fighting Stigma - Disruptive innovation opportunity: Develop campaigns and initiatives that challenge societal stigmas and promote gender equality in various cultures.
3. Community Unity - Disruptive innovation opportunity: Create platforms and events that bring communities together to elevate the status of women and inspire social change.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Create new food products that challenge traditional gender roles and promote inclusivity in celebrations.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative marketing campaigns that tackle social issues and promote positive cultural change.
3. Community Engagement - Disruptive innovation opportunity: Build platforms for community engagement and organizing around gender equality issues in different cultures.
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