Social media is an integral part of many consumers' daily lives, and the December 2021 social media trends showcase how brands are leveraging these platforms to their advantage.
The 'Sexless Tribe' social app is one intriguing example from the list. The social app brings together people who value sexual abstinence as a key part of their identity. Users can create a profile and connect with other abstinent individuals in their local area. The new platform helps reach underserved individuals who may feel included in traditional social media platforms.
The newly launched THRIVE SS network, on the other hand, is a new support group for LGBTQ+ Black men living with HIV. The new platform was designed to "leverage the power of social media to help foster a community for its members." The platform values privacy and integrity and will only be available to users who are vetted by the organization.
Top 55 Social Media Trends in December
54
Vaporwave-Inspired Streetwear
Popkiller and Warakami Vaporwave Release Retro Vaporwave Collection
53
Anime-Themed Streetwear Collection
Hypland and Hunter X Hunter Release Streetwear Collection
52
Generation Z-Focused Fragrances
Addison Rae and Hampton Beauty Launch a New Line of Fragrances
51
Multi-Sensory Restaurants
Selva Toronto Offers Patrons an Immersive Dining Experience
50
Metaverse Haptic Gloves
Meta is Taking Strides Toward the Metaverse with Prototype Haptic Gloves
49
Van Gogh-Inspired Dresses
Selkie's Starry Night Collection is a Wearable Masterpiece
48
Wizard Surprise Candles
Charmed Aroma's Harry Potter Candles Comes with Collectable Jewelry
47
Confectionary-Inspired Wax Melts
Brae Lake's Specialty Wax Melts Pay Homage to Iconic Sweets
46
Dynamic Sparkly Party Apparel
Fringe + Co’s Apparel Looks Like the Life of the Party
45
Interactive Fantasy Fiction Books
The Octunnumi is Hiding Something and Readers Must Find Out
44
Digital Snowball Fights
M&M's is Launching a Virtual Snowball Fight for All Fans
43
Walkthrough Winter Festival Experiences
Polar Winter Festival is a Winter Wonderland Experience
42
Traditionally Made Narrative Alcohols
Copper in the Clouds Creates Alcohol with a Story to Tell
41
Metaverse Startup Hubs
Meta Partners with YellowHead to Help Startups with Digital Marketing
40
Unique Immersive Theater Experiences
'Sleep No More' Puts Guest in the Middle of the Action
39
Virtual Villager Cards
Nintendo Releases Series 5 of the Animal Crossing amiibo Cards
38
Online Culinary Marketplaces
Network Startup 'Foody' Allows Culinary Creatives to Share Recipes
37
Uplifting Holiday Campaigns
Louis Vuitton x Stacy Martin Celebrate Holidays in a New Campaign
36
Sci-Fi-Themed Cosmetics
Colour Pop & 'Star Wars: The Mandalorian Collection' is Out of This World
35
Inspiring Shoppable Series
Pinterest TV Engages Users with Live, Shoppable Content
34
Multipurpose Super Apps
'Gojek' Has Evolved To a One-Stop-Shop for Mobile Needs
33
Haunting Pasta Projects
Barilla's #CreepyPasta Tag Shares User-Generated Horror Stories
32
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
31
Poetic Generative Art
Whistlegraphs Combines Music and Drawing to Create Poetic Images
30
Vegan Influencer Cosmetics
CelinaSpookyBoo Recently Debuted a New Makeup Line
29
Service-Selling Creator Apps
This App Helps Influencers List and Promote Their Digital Services
28
Lyrical Captioned Music Streaming
Spotify Teams Up with 'Musixmatch' to Implement Real-Time Lyrics
27
Quirky Fungi Kitchenwares
Ototo's Magic Mushroom Funnel is a Fun and Functional Household Item
26
Supportive Weight Loss Apps
This App Helps Forge Solidarity Among People Looking to Lose Weight
25
Social Media TV Expansions
TikTok TV Launches In North America After Early Test Run
24
Novel-Inspired Wallets
The Novel Bookstore Makes Eye-Catching Wallets for Book Lovers
23
Connective Influencer Apps
This App Helps Digital Creators Link Up With Brands and Marketers
22
Personalized Advice Apps
The Intro App Connects People with Experts in Their Industry
21
Music App Discovery Features
Spotify Launched TikTok-Inspired 'Spotify Discover' Feature
20
Celebrity Interactive Virtual Experiences
Justin Bieber and Wave Team Up for Virtual Experience
19
Sexless Social Apps
This App Provides Community For People Practicing Abstinence
18
Recipe-Recommending Camera Features
Snapchat Food Scan Helps Users Understand Foods & Ingredients
17
Resurrected Social Media Campaigns
Victoria Revived a Dormant Twitter Account for Día De Muertos
16
Social Media Troubleshoot Features
Instagram Launched the Rage Shake Feature to Report App Issues
15
Privacy-Protecting Creator Apps
This App Lets Creators Make Money Without Sacrificing Privacy
14
Social Media Tipping Features
Twitter Releases its In-App Tipping Feature on Android
13
Free High-Res Music Streamers
The New 'Tidal Free' Plan Has Officially Launched in the U.S.
12
Mixed-Reality Creation Applications
'Volu' is a New iOS App That Allows Users to Create AR Models
11
HIV-Sensitive LGBTQ+ Apps
The 'THRIVE SS' Network is Launching An App For Gay Black Men With HIV
10
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
9
In-House Social Experimentation Teams
Pinterest TwoTwenty is Comprised of Engineers and More
8
Positive Jewelry Campaigns
Cartier Has Launched an Inspiring Holiday Campaign Titled 'Love is All'
7
Social Media Feature Updates
Twitter Uses Can Now Toggle Between Home and Latest Tweets
6
Ocean-Themed Fundraisers
Teamseas Sets Out to Clean the World's Oceans
5
eSports Live-Stream Features
'ESportsBattle' Debuts New Heart-Rate Monitor for Stream Enhancement
4
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
3
Child-Safe Social Media Apps
This App Stimulates Children's Development and Creativity
2
Privacy-Protecting Digital Ad Platforms
This Advertising Platform Doesn't Use Third-Party Tracking
1
Vegan Butter Cooking Channels
The Vegan Butter Channel Showcases Miyoko’s Creamery Products
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Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Anonymous Social Wellness Apps
SoGoHa Let's You Share Experiences Without Revealing Yourself
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Thought-Provoking Social Apps
Quiver is a Social Media App for Thinkers Seeking Connection
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Relationship Management Apps
With LoveSpace, Couples Can Share Updates, Feelings, and Calendars
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Holistic Spiritual Journey Apps
Churchome Has Launched a New Mobile App to Foster Connection
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Dating Culture-Inspired Apparel
Grailz Taps 2000Archives for a New Dating App-Themed Capsule
Connective Men's Wellness Apps
'Find a Men's Group' Helps Men Seeking Community and Support
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Connective Social Gym Apps
Gym Connect is a Social Network for Fitness Enthusiasts
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Meaningful Connection-Driven Dating Apps
Moonlight Dating App Brings Singles Together
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Solo Travel Apps
Bunji Connects Like-Minded Travelers to Enrich Authentic Experiences
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Small Group Habit Tracking
Squad Habits Lets Users Join Groups to Stick to Goals
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Reflective Peer Support Platforms
HOPE Connects Struggling People to Their Future Selves
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
3D Art Communities
Sparlit is the First Social App for Sharing and Interacting with 3D Art
Connection-Building Prompt Apps
Quiver's Daily Questions Will Connect You to Friends and Strangers
Cultural Connectivity Apps
Latamvibe is a Social Platform for People Seeking Connections
Social Habit Tracking
Calombo Allows Users to Monitor Their Habits While Sharing Their Progress
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Social-Based Pregnancy Tools
Peanut Introduces New Pregnancy Tracking Features for its Social Site
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram