With the advancement of packaging design and technology, many makeup and skincare brands have embraced the customizable beauty category to offer strong and targeted solutions for consumer desires and concerns.
One space where customizable beauty certainly excels is in color-correcting products and foundations. It is certainly difficult to be inclusive of all skin colors within a single product range and instead of launching many shades, brands are allowing for personalization—a strategy that also cuts down on waste. The Sigma Beauty's Spectrum Color-Correcting, for example, are blendable while farm-to-face beauty brand Lixr's Future Foundation Serum is tailor-made for each individual.
Customizable beauty also excels in the dermatologist-approved skincare category. Cutting-edge company Omy Laboratories, for example, relies on artificial intelligence and state-of-the-art technology to formulate scientifically backed solutions for skincare concerns—from clogged pores and acne to a dull complexion.
20 Customizable Beauty Products
From Biotech-Based Skincare Systems to 3D-Printed Skin Supplements:
Kalin Ned — Jun 19, 2023 — Art & Design
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3D-Printed Skin Supplements
Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023
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AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
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AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
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Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
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Customizable Foundation Serums
Lixr's Future Foundation Serum is Tailor-Made and Clinically Proven
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Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
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Customizable Waterless Body Washes
YouBodyCare Launched a First-to-Market Custom Subscription Box
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Customizable Lip Palettes
Makeup By Mario's Master Mattes Pro Lip Palette Mixes Custom Colors
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Customizable Nail Bundles
Liberation Nails' Maximalist Bundle Champions Self-care for the Nails
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Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
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Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
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Customizable Essential Skincare Sets
clé de peau Launches a Custom Key Radiance Care Set
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AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
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At-Home Skincare Test Kits
Pure Culture's Kits Match Consumers to the Right Free-From Products
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Data-Driven Skincare Subscriptions
Kura Skin Curates Custom Kits Based on Individual Needs
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Hyper-Personalized Skincare Routines
'Yours' Delivers Results Through Skincare Customization
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Custom Magnetic Palettes
Doucce Offers Consumers a Customizable Magnetic Makeup Palette
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Celebrity-Backed Customizable Powder Masks
Juice Beauty Collaborated with Kate Hudson
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Customizable Complexion Rescue Kits
bareMinerals’ Offers a Tinted Moisturizer & Mini Products
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Customizable Color Correction Duos
Sigma Beauty's Spectrum Color-Correcting Duos are Blendable
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Sustainably Minded Skincare
Iluminar Skin Launches a Collection of Sustainable Skincare Solutions
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Revamped Luxury Skincare Lines
Shiseido’s Future Solution LX Boasts Powerful Formulations
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
AI Skincare Recommendations
Perfect Corp.'s AI Skincare Product Recommendation Assists Brands
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Luxury Biotech Skincare Brands
AV Laboratories Skincare is The Future of Luxury Biotech Beauty
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
Anti-Aging Spa Duos
Green-Beauty Co. Boasts the Vitamin C Glow Serum & Vitamin A Supercharge Serum
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Skin-Balancing Supplements
The Skin Perfecting Complex by LALAIS Targets Skin Disruptors
Advanced Skincare Gift Sets
The SkinCeuticals Holiday 2024 Gift Sets are Comprehensive
Scientist-Founded Skincare Brands
Parëva Beauty Shares Radical Transparency and Proven Results
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Personalized Skin Analysis Solutions
The L’Oréal Cell BioPrint is Headed to CES 2025
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Tailored Skin Care Recommendations
Pond Skin's Microbiome Analyzer Enable's Personalization
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Sustainable Beauty Expansions
Givaudan Has Completed the Acquisition of B.Kolormakeup & Skincare
Luminous Serum Foundations
Makeup Revolution's Skin Silk Serum Foundation is Skin-Caring
Makeup Foundation Coverage Technologies
L’oréal Develops a New Way to Evaluate Foundation Coverage
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
AI-Backed Skincare Platforms
SmartSKN Launches the SMARTSKN PRO for Personalized Skincare
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Dosage Control Droppers
The Quadpack Dropify Bottle Simplifies Skincare with a One-Handed Gesture
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Custom Peptide Skincare Serums
Régénère Follows Ups Its Successful Professional Launch in 2024
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Biotech-Powered Skincare Routines
Veriphy Skincare Boasts a Powerful Five-Step Routine
Results-Driven Natural Skincare
Britto Skin Shares the Power of Plant-Based Actives
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Microbiome Measurement Kits
Smart Derma Measures Customers' Microbiome at the Point of Sale
Scientifically Backed Beauty Formulations
Obagi Medical Debuts Two Medical-Grade Skincare Formulas
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Pigment-Focused Skincare Ingredients
L'Oréal Groupe Launches the MelasyI Skincare Ingredient
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Functional Minimalist-Friendly Skincare
Refy's New Skincare Line Simplifies Everyday Care
Color Correction Sunscreens
Simply Sheer Daily Sunscreen Aligns Modern Sun Care with TCM
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Personalized Lip Product Services
The Sensual Lip Custom Match Offers a Bespoke Beauty Experience
Encapsulated Serum Foundations
The Revitalessence Skin Glow Foundation Features Serum First Tech
Real-Time Skincare Consultations
SkinCeuticals and Bambuser Debuts Pro 1:1 Virtual Consultations
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Clinically Inspired Skincare
The VLCC Clinic Range Shares Targeted, Problem-Solving Formulations
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Silk Microbiome Skincare
Silkbiotic Laboratories Makes Rebalancing Skincare with French Silk
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Uncomplicated Youth Skincare
Binomial Takes a Pared-Back Approach to Problem-Solving Skincare
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
California Biotech Startups
Debut is a US Biotech Startup That Created Bio-Identical Ingredients
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Antioxidant-Rich Skincare Sets
Youth to the People Unveiled its Holiday Lineup of Gift Sets
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Streamlined Skincare Solutions
Mio Cosmetics Delivers Straightforward Skincare Routines for All
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Reparative Biotech Haircare
Function of Beauty's SOS Custom Repair is Fueled by Biotechnology
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
Serum-Powered Color Correctors
Revealer Extra Bright Uses Color Theory to Mimic the Look of Filler
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Precision Beauty Droppers
Aptar Beauty's NeoDropper Supports Hygienic, Controlled Application
Skin-Nourishing Foundation Lines
about-face Launches a New Foundation with Skincare Properties
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Inclusive Skin-Perfecting Powders
One/Size Beauty Ultimate Setting Powder Has Three New Shades
Nourishing Skin-Focused Foundations
about-face's The Performer is Available in 45 Shades
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Comprehensive Serum Bundles
Lissy Skincare's Serums Bundle Includes Three Essential Serums