These examples of crossover star marketing will appeal to a diverse and multicultural demographic. Following in the footsteps of film and music industry execs, recognized brands are enlisting the help of crossover actors and artists to sell their products.
Some examples include Modern Family actress Sofia Vergara and pop culture icon Jennifer Lopez. Having transitioned from Columbian fame to global superstar status, Sofia Vergara is not only charming but is also recognized for her beauty. In an attempt to reach a more diverse demographic, soda brand Pepsi has embraced Vergara's quick wit and humor while beauty brands have featured the star in a number of cosmetic campaigns.
In addition, Jennifer Lopez and Shakira have ruled both the American and Latin American music market for years. While triple threat JLO has been the face of countless fashion endorsements and a judge on Fox's American idol, Shakira has been a spokesperson for global sporting events like the World Cup and was featured on NBC's The Voice.
While Hispanic crossover stars are taking over primetime television, French crossover stars like Audrey Tautou, Marion Cotillard and Johnny Depp's ex-wife Vanessa Paradis are acting as the faces of luxury fashion brands like Chanel and Dior.
43 Examples of Crossover Star Marketing
41
Surreal Holiday-Inspired Photoshoots
The W Magazine 'Red Hot' Editorial Stars Marion Cotillard
40
Haute Hippie Photoshoots
The Madame Figaro France October 2013 Edition Features Vanessa Paradis
39
Classic Parisian Fashion
The Marie Claire Russia April 2012 Editorial Stars Actress Audrey Tautou
38
Bronx Beauty Boxing Shoots
Jennifer Lopez Gets Sporty for V Magazine 76
37
30s Parisian-Inspired Fashion
The Time Style & Design Fall 2012 Editorial Stars Marion Cotillard
36
Glam Geisha Ads
The Multicultural Jennifer Lopez TOUS Jewelry Campaign for Spring/Summer 2011
35
Celeb Family Fashion Ads
The Jennifer Lopez Gucci Campaign Also Stars Twins Max & Emme
34
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
33
Caliente Celeb Covers
The Sofia Vergara Ocean Drive Editorial is Ultra Hot
32
Provocative Pop Star Portraits
The Jennifer Lopez Vanity Fair September 2011 Cover is Smoking Hot
31
Celeb-Designed Lingerie
Penelope Cruz Designs the L’Agent by Agent Provocateur Spring 2014 Line
30
Ferris Wheel Fashion Shoots
The Marion Cotillard Dior Fall 2010 Ad is Shot on the London Eye
29
Age-Defying Ad Campaigns
This Refreshing Ad Campaign Fights Ageism in the Beauty Industry
28
Cinematic Glamour Covers
The Penelope Cruz W Magazine Feature Stuns with Elegance
27
Candid Romance Editorials
The Latina Magazine Jennife Lopez Photoshoot Displays Pure Passion
26
Moodily Elegant Handbag Ads
The Loewe Fall 2013 Campaign Stars an Sophisticated Penelope Cruz
25
Dancing Pistachio Viral Ads
This Psy Super Bowl Commercial Re-Visits Gangnam Style
24
Elegant Dame Editorials
The Marion Cotillard for Dior Magazine Shoot is Sophisticated
23
Insidiously Luxe Covers
Marion Cotillard Channels the Queen of Hearts in the W December 2012 Issue
22
Parisian Coquette Editorials
The Jalouse Magazine 'Vanessa Déchire Tout' Shoot is Playful
21
Comedic Cola Campaigns
Sofia Vergara and David Beckham in the Diet Pepsi Beach Tweet Commercial
20
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
19
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
18
Film Noir Fashion Shoots
The Marion Cotillard Cover for Interview Magazine is Dark and Sultry
17
Understated Glamor Shoots
Penelope Cruz Stars on the Cover of Harper's Bazaar May 2012
16
Peevish Pen Commercials
The Jennifer Lopez Kohl's Campaign Features Hilarious Office Scenarios
15
Controversial Diet Soda Ads
The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara
14
Playful Orchard Editorials (UPDATE)
Marion Cotillard Elle France August 2011 Shoot Goes Garden
13
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
12
Sustainable Star-Endorsed Collections
The H & M Conscious Collection 2013 to Debut in the Spring
11
America's Sweetheart Designs
The Jennifer Lopez Kohl's Collection is Ultra Chic
10
Stylish Sitcom Star Features
Modern Family Star Sofia Vergara Covers InStyle Magazine April 2012
9
Devilish Couture Ads
The Dior 'Lady Grey London' Campaign Video is Spellbinding
8
Gleaming Fragrance Campaigns
Jennifer Lopez 'Glowing' Perfume Features a Light-Up Bottle
7
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
6
Golden Angel Commercials
Go Behind the Scene of the Shakira Freixenet Champagne Shoot
5
Lacy Celeb Editorials
The Vogue US June 2011 Spread Features a Natural Penelope Cruz
4
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
3
Comedic Siren Celebrity Covers
Sofia Vergara Shows Off Her Glamorous Side for InStyle Magazine
2
Sandy Celebrity Style Campaigns
The Loewe Spring/Summer 2014 Cruz Ads Do Away with Color
1
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Celebrity Sister Capsule Collections
GEOX by Penélope & Mónica Cruz Encourages Self Love
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Tennis Star Coffee Campaigns
Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Star-Studded Bag Campaigns
Balenciaga Unveils the New Rodeo Handbag Campaign
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Celebrity-Backed Colognes
Montblanc has chosen John Legend as the Ambassador for its New Line
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Italian Heritage Brand Identities
Sergio Soldano Launches Tableau D’Art in Cannes and Genoa
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Mom-Focused Luxury Fashion Lines
Stuart Weitzman & Sofia Richie Grainge Debut the Sofia Collection
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Actress-Supported Timepiece Campaigns
Jaeger-Lecoultre's New Campaign Features Anya Taylor-Joy
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Japanese Discount Store Endorsements
Don Quijote Partners with Bruno Mars for New Video Campaign
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Route-to-Market Beverage Brands
TOPIKOS is a New Canadian-Owned Spirit and Beverage Company
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo