The Multicultural Jennifer Lopez TOUS Jewelry Campaign for Spring/Summer 2011
Chalaine Mantha — April 5, 2011 — Pop Culture
References: tous-shop & fashion-style.becomegorgeous
The Jennifer Lopez TOUS jewelry campaign for spring/summer 2011 is as bright as ever, featuring the smokin' superstar American Idol judge. Jennifer Lopez looks absolutely fabulous in geisha-themed fashion styles. Her makeup is bright and dramatic, with cat-eye styles and colorful eyeshadow. She models the impressive TOUS jewelry collection with ease and beauty. The latest TOUS collection features a selection of beautiful oriental-inspired items such as earrings, necklaces, bracelets and rings.
The Jennifer Lopez TOUS jewelry campaign was photographed by the famed Ellen von Unwerth. The backgrounds of the photos are super bright, which contrast really well with Lopez's colorful outfits. The photographs are creatively captured and even feature Lopez dangling a piece of jewelry from chopsticks above her open mouth. I guess the jewelry collection looks good enough to eat!
The Jennifer Lopez TOUS jewelry campaign was photographed by the famed Ellen von Unwerth. The backgrounds of the photos are super bright, which contrast really well with Lopez's colorful outfits. The photographs are creatively captured and even feature Lopez dangling a piece of jewelry from chopsticks above her open mouth. I guess the jewelry collection looks good enough to eat!
Trend Themes
1. Multicultural Jewelry Campaigns - Disruptive innovation opportunity: Explore diverse cultural themes and collaborations for jewelry campaigns to appeal to a wider audience.
2. Geisha-inspired Fashion Styles - Disruptive innovation opportunity: Integrate traditional Asian elements into modern fashion styles to create unique and eye-catching designs.
3. Bright and Dramatic Makeup Trends - Disruptive innovation opportunity: Develop vibrant and expressive makeup products and techniques inspired by bright and dramatic looks seen in the campaign.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Embrace oriental-inspired designs and collaborations to create a distinct and culturally diverse jewelry collection.
2. Fashion - Disruptive innovation opportunity: Combine elements of Eastern and Western fashion to create unique and trend-setting styles.
3. Beauty - Disruptive innovation opportunity: Develop a line of vibrant and theatrical makeup products inspired by the bright and dramatic makeup looks featured in the campaign.
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