The Activia Shakira Commercial Shows that Happiness Starts Inside
Eric Westcott — March 19, 2014 — Lifestyle
The new Activia Shakira commercial wants everyone to realize that happiness begins on the inside and works its way outwards. With Activia being the leader in digestive system-regulating yogurt, this commercial shows that when you eat Activia, your stomach will be happy.
Activia's choice in Shakira as a spokesperson is perfect, since she is most known for her belly dancing moves. The commercial would like us to think that when Shakira eats Activia there are hundreds of little Shakira's belly dancing inside of her; which is fitting since dancing is an activity that makes her happy.
With the tagline "Feeling good starts from the inside," this Activia commerical hopes to make women comfortable with themselves first. Having a regulated digestive system helps with body image as it helps you get the proper nutrients from your food.
Activia's choice in Shakira as a spokesperson is perfect, since she is most known for her belly dancing moves. The commercial would like us to think that when Shakira eats Activia there are hundreds of little Shakira's belly dancing inside of her; which is fitting since dancing is an activity that makes her happy.
With the tagline "Feeling good starts from the inside," this Activia commerical hopes to make women comfortable with themselves first. Having a regulated digestive system helps with body image as it helps you get the proper nutrients from your food.
Trend Themes
1. Digestive Health Awareness - The trend focuses on promoting digestive health as an essential factor to achieve overall wellness among consumers.
2. Celebrity Endorsement Marketing - The trend emphasizes the power of using famous personalities, like Shakira, to promote brand awareness and product credibility.
3. Body Positivity Promotion - The trend showcases the importance of positive self-image and self-efficacy in promoting a healthy lifestyle.
Industry Implications
1. Food and Beverage - The industry may explore incorporating digestive health-promoting ingredients, like probiotics, into their products to target health-conscious consumers.
2. Advertising and Marketing - The industry can leverage celebrity endorsements, like Shakira, to improve marketability and product credibility for other health and wellness-related products.
3. Fitness and Wellness - The industry may use body-positive messaging to promote physical activity and holistic wellness among consumers.
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