Celebrity-backed beauty products are a sure way to capture the attention of consumers and this market space is heavily saturated with singers, models, and actors.
Keys Soulcare is a great example of celebrity-backed beauty. Featuring Alicia Keys and experienced dermatologists, the company delivers nourishing and uplifting skincare with empowering affirmations that you recite during product application. Some of the brand's offerings include the Let Me Glow Illuminating Serum and the brand-new Daily Moisturizer Broad Spectrum SPF 30 Sunscreen.
Some beauty brands collaborate with celebrities who curate their product lines. A great example of this is The Sunshine Set by Biossance and Reese Witherspoon. The limited-edition release included the Vitamin C Rose Oil, the Zinc Sheer Mineral Sunscreen, and the Rose Vegan Lip Balm.
15 Celebrity-Backed Beauty Products
15
Celebrity Skincare Lines
Kim Kardashian Announces Her Forthcoming Skincare Line, 'SKKN BY KIM'
14
Star-Backed Sunscreen Launches
A New Spf 30 from Keys Soulcare Arrives Just in Time for Summer
13
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
12
Celebrity CBD Skincare
Kristen Bell is Introducing a CBD-Infused Skincare Line Called Happy Dance
11
Celebrity-Founded Skincare Brands
Scarlett Johansson Launched New Inclusive Brand 'The Outset'
10
Four-Minute Facial Masks
KNOW Beauty's Glacial Bay Clay Mask is Mineral-Rich & Detoxifying
9
Radiance-Restoring Skincare
YSE Beauty Was Inspired by Molly Sims’ Struggle with Melasma
8
Celebrity-Curated Glow-Promoting Beauty Sets
Biossance & Reese Witherspoon Curate The Sunshine Set
7
Mushroom-Infused Body Cleansers
KORA Organics' Hand and Body Wash Features Cauliflower Mushroom
6
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
5
Priming Illuminating Serums
The Let Me Glow Illuminating Serum Brightens, Plumps and Primes
4
Celebrity Skincare Expansions
Kylie Cosmetics and Kylie Skin are Now Available in Canada
3
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
2
Celebrity-Made Vegan Moisturizers
Rihanna's Fenty Skin Launched a Vegan Overnight Moisturizer
1
Celebrity-Led Meditation Journeys
Alicia Keys and Deepak Chopra's 21-Day Meditation is Restorative
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Australian-Made Influencer Skincare
Paullie is a New Gen Z Skincare Brand by Anna Paul
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Sustainably Minded Skincare
Iluminar Skin Launches a Collection of Sustainable Skincare Solutions
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Limited-Edition Squalene-Powered Skincare Sets
Biossance Releases Three Holiday Skincare Sets
Vitamin C-Powered Beauty Collections
Kopari Beauty Announces the Debut of Its Vitamin C Collection
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Korean Beauty Self-Care Essentials
dearcloud™ Introduces a Fresh Line of Self-Care Essentials
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Edible Skincare Serums
Vivid's Skincare Serums Support Radiance from the Inside Out
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Clinically-Supported Beauty Products
Kreyòl Essence Emerges as a Notable Player in Beauty
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Acne-Safe Skincare
Personal Day's Mask and Moisturizer Feature Patented Mevalonic Acid
Expansive Organic Skincare Lines
Miranda Kerr's KORA Organics Debuts on QVC
CBD Face Balms
Shiksona Beauty’s CBD Face Balm is Versatile and Nourishing
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Luxurious CBD Skincare
ShikSona Beauty Introduces Groundbreaking Skincare Line
Anti-Aging Spa Duos
Green-Beauty Co. Boasts the Vitamin C Glow Serum & Vitamin A Supercharge Serum
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Melanin-Rich Skin Cosmetics
Vaseline Radiant X Caterers to Concerns for Black and Brown Skin
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Accessible Clinical Skincare
Matter of Fact's Potent Formulas are Launching in Sephora
Celebrity-Headed Haircare Lines
Beyoncé Announces Her New Haircare Line: Cécred on Instagram
Vitamin-Enriched Sun Care Products
The InstaNatural Vitamin C Range Now Includes SPF
Ritualistic Skincare Kits
Wellness Ritual Kit Contains a Cleanser, Moisturizer and a Skincare Tool
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Sustainably Luxe Face Oils
Nakie Coquette Offers Retro-Inspired Beauty Products
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Celebrity Derm Skincare Partnerships
This Neutrogena Dermatologist Partnership is Multi-Year
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Potent Plant-Powered Cosmetics
Keya Skincare from By Kaycee's Harnesses the Power of Nature
Vitamin C-Powered Beauty Products
The Body Shop Introduces Two Products in Its Vitamin C Line
Rainbow Skincare Sets
Beekman 1802's Bloom with Pride Set Features Colorful Mini Booster Serums
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Solid SPF Skincare Products
The ATTITUDE Oceanly Skincare Phyto-Sun Products Come in Eight Options
Crystal-Inspired Skincare Serums
Keys Soulcare Let Me Glow Illuminating Serum Debuted Three Shades
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
De-Stressing Skincare Serums
Yon-ka's Serum CBD Pairs with a 90-Minute Sleep Therapy Ritual
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Complexion-Improving Natural Serums
Burt’s Bees Offers a Brightening Facial Serum
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Summer Skincare Essentials Kits
The A Method® Summer Essentials Kit is Performance-Minded
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Mix-and-Match SPF Serums
Naked Sundays' Cabana Glow is Protective, Illuminating & Bronzing
Referral-Only Skincare Brands
Face Reality Pairs People with Professional Products & Acne Experts
Caffeine-Infused SPF Blends
The Skinny Confidential Unveils the New Caffeinated SPF
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Comprehensive Starter Skincare Kits
The Eight Saints Most Loved Starter Routine is Affordable
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Suncare SPF Protection Collections
Pleasing Introduces the SPF 4 Life Capsule for Summer
Sensitivity-Minded Sunscreens
The Outset's Hydrasheer 100% Mineral Sunscreen Feels Weightless
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Ultra-Moisturizing Skincare Solutions
These New Versalie Skincare Products Come in Four Options
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Nigerian Beauty Brands
Sabila Skincare Was Founded by a Nigerian Healthcare Technologist
Fermented Skincare Kits
CACAYE's Fermented Skincare Mini Set Shares the Benefits of CaCay Oil
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Premium Private Label Cosmetics
Real Root by Sprouts Offers Body Care and More
Advanced SPF-Enhanced Skincare Formulas
Hh Science’s Recent SPF Product Launches are Multi-Faceted
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Guyanese Botanical Skincare Brands
Auvê Beauty is Rooted in Guyana and Crafted in California
Glow-Boosting Skincare Trios
Coco & Eve's Glow Getters Combine Actives & Balinese Botanicals
Smoothing Peptide Creams
Keys Soulcare Boasts the Firm Belief Smoothing Peptide Cream
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Supermodel-Developed Inclusive Skincare Lines
Winnie Harlow Develops the New Cay Skin Brand