From sustainable business models to groundbreaking social initiatives, this roundup of social good trends casts a spotlight on the most transformative and heartening trends that are driving change, empowering communities, and making the world a better place.
In light of recent news, Pure Rush Soap, the natural soap brand, has proactively supported the Writers Guild of America (WGA) writer's strike through a thoughtful digital campaign. Customers who purchase from Pure Rush Soap during this period will enjoy a generous 15% discount on their orders, helping raise awareness around the cause.
Another notable example is the joint initiative between FOLX Health and The Black Trans Advocacy Coalition (BTAC), which seeks to raise funds to support trans healthcare, particularly for those who require life-saving gender-affirming care.
Top 25 Social Good Trends in August
From Upskilling AI Initiatives to Educational Community Events:
Kanesa D — Aug 26, 2023 — Social Good

25
North Iceland Lagoons
Geothermal Vacation Destinations Open In Akurekyi, North Iceland

24
Inclusive Job Requirements
New Jersey Removes the College Degree Requirement For State Jobs

23
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
22
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
21
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
20
Textured Contemporary Convents
Mixtura Designs the Convent of the Franciscan Fraternity of Bethany
19
Award-Winning Housing Designs
Hong-En Lin Emphasizes the Importance of Clean Water Access
18
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
17
Upskilling AI Initiatives
Genpact and Microsoft Have Joined Forces in a Strategic Collaboration
16
Aunt-Theme Open Casting Calls
Auntie Anne’s is Searching for Its New “Auntbassador"
15
Mental Wellness Workplace Campaign
The NYSIF Aims to Raise Awareness of Mental Wellness
14
Charitable Oyster Events
Rodney’s Oyster House Raised Funds for the Ecology Action Centre
13
Toronto Social Good Events
The Gatsby Gala: An Unforgettable Night of Opulence for a Noble Cause
12
Quantum Computing Toolkits
The World Economic Forum and Deloitte Debut a Quantum Readiness Toolkit
11
Urgent Surgical Centers
Shigeru Ban Architects and AMBK Designed a Surgical Center for Ukraine
10
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
9
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
8
Small Business-Supporting Contests
Staples Launches Boost My Biz, Targeted at Canadian Businesses
7
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
6
Inclusive Female Development Programs
Laura Knights Launches the 'Black Woman Leading®' Program
5
Complimentary Hospital Drink Carts
The Wawa Coffee and Care Cart Offers Free Drinks for Patients
4
UK-Based Menopause Pledges
The UK Civil Service Signs a Menopause Workplace Pledge
3
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
2
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
1
Educational Community Events
Mott Community College Launches the "Reconnect on Campus" Initiative
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
Blue Light Awareness Campaigns
The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Influencer-Targeted AI-Powered Tools
Blue Hour Studios and KERV.ai Debut Swell.AI
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Ultra-Personalized AI-Backed Campaigns
The AWS x NFL My Cause My Cleats Campaign is Innovative
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Generative AI Healthcare Solutions
Light-It Group Debuts a New Chapter — Enlighten Ventures
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Diversity-Focused AI Image Generators
Create Labs Ventures x TONL Enable Authentic Representation
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Creator-Focused Content Security Tools
Digitalage and SocialSafe Partner with Virtis
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Creative-Centric Campaigns
CFDA and Swarovski Launch Re:Generation Fund to Empower Creatives
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
CPG Goods-Focused Initiatives
Ignite20 Launches CPG VC Fund & Accelerator Program
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Technology Gap-Addressing Education Initiatives
Best Buy Canada Launches Teen Tech for Tomorrow
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Social Impact-Focused AI Initiatives
MindHYVE.ai™ Partners with Pakistan's Alkhidmat Foundation
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
AI-Driven Worker Advocacy Tools
Wrk Receipts Launches the Level the Playing Field Campaign
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
AI Social Career Content
GoodPosts.ai Writes LinkedIn Posts in Your Voice Using AI
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Charity Matching Tools
GivingGPT Helps Users Discover Trusted, Cause-Aligned Charities With AI
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Emerging Esports Talent Programs
Krafton India Esports Unveils a New 'Rising Star' Program
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Tiered Healthcare Benefit Plans
American Collective LP Has Introduced a Dual-Focused Initiative
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Innovative Free-To-Play Content Partnerships
Blazesoft Expands with a Partnership with RAW Group