From sustainable business models to groundbreaking social initiatives, this roundup of social good trends casts a spotlight on the most transformative and heartening trends that are driving change, empowering communities, and making the world a better place.
In light of recent news, Pure Rush Soap, the natural soap brand, has proactively supported the Writers Guild of America (WGA) writer's strike through a thoughtful digital campaign. Customers who purchase from Pure Rush Soap during this period will enjoy a generous 15% discount on their orders, helping raise awareness around the cause.
Another notable example is the joint initiative between FOLX Health and The Black Trans Advocacy Coalition (BTAC), which seeks to raise funds to support trans healthcare, particularly for those who require life-saving gender-affirming care.
Top 25 Social Good Trends in August
From Upskilling AI Initiatives to Educational Community Events:
Kanesa D — Aug 26, 2023 — Social Good
25
North Iceland Lagoons
Geothermal Vacation Destinations Open In Akurekyi, North Iceland
24
Inclusive Job Requirements
New Jersey Removes the College Degree Requirement For State Jobs
23
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
22
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
21
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
20
Textured Contemporary Convents
Mixtura Designs the Convent of the Franciscan Fraternity of Bethany
19
Award-Winning Housing Designs
Hong-En Lin Emphasizes the Importance of Clean Water Access
18
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
17
Upskilling AI Initiatives
Genpact and Microsoft Have Joined Forces in a Strategic Collaboration
16
Aunt-Theme Open Casting Calls
Auntie Anne’s is Searching for Its New “Auntbassador"
15
Mental Wellness Workplace Campaign
The NYSIF Aims to Raise Awareness of Mental Wellness
14
Charitable Oyster Events
Rodney’s Oyster House Raised Funds for the Ecology Action Centre
13
Toronto Social Good Events
The Gatsby Gala: An Unforgettable Night of Opulence for a Noble Cause
12
Quantum Computing Toolkits
The World Economic Forum and Deloitte Debut a Quantum Readiness Toolkit
11
Urgent Surgical Centers
Shigeru Ban Architects and AMBK Designed a Surgical Center for Ukraine
10
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
9
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
8
Small Business-Supporting Contests
Staples Launches Boost My Biz, Targeted at Canadian Businesses
7
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
6
Inclusive Female Development Programs
Laura Knights Launches the 'Black Woman Leading®' Program
5
Complimentary Hospital Drink Carts
The Wawa Coffee and Care Cart Offers Free Drinks for Patients
4
UK-Based Menopause Pledges
The UK Civil Service Signs a Menopause Workplace Pledge
3
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
2
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
1
Educational Community Events
Mott Community College Launches the "Reconnect on Campus" Initiative
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Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Content Marketing Hubs
Arcane Helps Startups Transform Insights into Impactful Content
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Influencer-Targeted AI-Powered Tools
Blue Hour Studios and KERV.ai Debut Swell.AI
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Ultra-Personalized AI-Backed Campaigns
The AWS x NFL My Cause My Cleats Campaign is Innovative
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Generative AI Healthcare Solutions
Light-It Group Debuts a New Chapter — Enlighten Ventures
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Creative-Centric Campaigns
CFDA and Swarovski Launch Re:Generation Fund to Empower Creatives
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Limited-Edition Bath Bomb Fundraisers
Lush Cosmetics Aims at Collecting $65,000
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Clean Energy Battery Companies
Greenworks Group Has Been Featured in The Human Component
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Technology Gap-Addressing Education Initiatives
Best Buy Canada Launches Teen Tech for Tomorrow
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Emerging Esports Talent Programs
Krafton India Esports Unveils a New 'Rising Star' Program
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Innovative Free-To-Play Content Partnerships
Blazesoft Expands with a Partnership with RAW Group