One Stop and Young Lives vs Cancer Partnered on a New Campaign
Michael Hemsworth — July 5, 2023 — Social Good
References: onestop & talkingretail
One Stop and Young Lives vs Cancer have announced a partnership that will help to raise funds for charity in the UK, while also providing consumers with a cutesy keepsake to enjoy. The campaign will see four badges and four keychains with six Care Bear characters available for purchase across the UK at One Stop locations. The £1 badges and £2 keychains will be available through the end of August for customers to pick up, and will also provide customers with the chance to win limited-edition Care Bear teddies via a coloring competition.
Head of High Value Fundraising at Young Lives vs Cancer Julie Millar spoke on the One Stop and Young Lives vs Cancer campaign saying, “From Care Bear pin badges and keyrings, to sporting challenges and in-store fundraising, we’re able to see the incredible contribution their staff and communities can bring to our cause. On behalf of the children and young people with cancer, we’d like to thank One Stop for pledging their support to Young Lives vs Cancer.”
Head of High Value Fundraising at Young Lives vs Cancer Julie Millar spoke on the One Stop and Young Lives vs Cancer campaign saying, “From Care Bear pin badges and keyrings, to sporting challenges and in-store fundraising, we’re able to see the incredible contribution their staff and communities can bring to our cause. On behalf of the children and young people with cancer, we’d like to thank One Stop for pledging their support to Young Lives vs Cancer.”
Trend Themes
1. Charitable Partnership Campaigns - Opportunity for businesses to partner with charities to raise funds and provide consumers with keepsakes.
2. Limited-edition Collectibles - Demand for exclusive items like Care Bear badges and keychains creates an opportunity for businesses to offer unique products.
3. Interactive Customer Engagement - Coloring competitions and in-store fundraising events enhance customer participation and create a sense of community.
Industry Implications
1. Retail - Retailers like One Stop can collaborate with charities to promote their products while supporting a good cause.
2. Non-profit - Charities like Young Lives vs Cancer can form partnerships with businesses to raise funds and reach a wider audience.
3. Collectibles - The collectibles industry can tap into demand for limited-edition items like Care Bear merchandise.
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