The war on smoking is not new, but these innovative anti-smoking campaigns are. No longer are the dangers of smoking sugarcoated and smokers politely encouraged to quit. These in-your-face anti-smoking ad campaigns are graphic, thought-provoking and even shocking.
These anti-smoking ad campaigns feature dismembered bodies, suicide simulations, innocent children, and visceral interactive posters. They're far more direct and graphic than the placid warnings on cigarette boxes and print ads, and intentionally so. Sometimes all it takes is a potentially offensive graphic to inspire someone to kick an unsavory and dangerous habit.
15 Eye-Catching Anti-Smoking Ad Campaigns
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Graphic Anti-Smoking Ads
'Til Death Do Us Part
13
Visualize Your Grave
Anti-Smoking Ad
12
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
11
Lungs Made of Cigarettes
"Stop Consuming Your Body" Anti-Smoking Campaign
10
Futuristic Anti-Smoking Ads
Live to See Naked Chicks & Bin Laden Caught
9
Lung Ashtray
German AOK Anti-Smoking Campaign
8
Cigarettes Smoking People
Witty Anti-Smoking Awareness Ads Reverse The Concept
7
Nothing To Kid About
NYC Anti-Smoking Ad
6
Cigarettes as Lipstick
Anti-Smoking Ads Target Self-Conscious Females
5
Dumb Stunts for Cancer Prevention
Quit Stupidity Anti-Smoking Ads
4
Suicidal Anti-Smoking PSAs
Thought-Provoking Help Line Ad
3
Credit Crunch Health Kicks
The "Get Rich Quick" Anti-Smoking Campaign
2
$500 Million Anti-Smoking Campaigns
Bill Gates & Michael Bloomberg MPower
1
Interactive Anti-Smoking Ads
QUIT Ashtray Lungs
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Parody Soda Ads
Zevia’s Playful Holiday Ad 'Break from Artificial' Takes a Stand for Realness
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Herbal Cigarette Packs
Puff Herbals Offers a Filtered Cigs Trio and the Packaging is Chic
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Discreet Cannabis Gift Boxes
Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
AI Smoking Cessation Apps
The 'QuitBot' App Offers Resources To People Trying to Quit Smoking
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Destigmatizing Migraine Campaigns
Shades for Migraine is a Campaign that Addresses Preconceptions
Sugar-Free Classic Candy Products
Gerrit J. Verburg Co. Has Announced Four Nostalgic Chewing Gums
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Lung Health Awareness Campaigns
The Lung Health Foundation Teams Up with Maggie Mac Neil
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Multi-Faceted Nicotine Addiction Solutions
A Clinical Hypnotherapist Created the Nic Free Program
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Timer-Based Quitting Support
SWay Takes a new Approach to Helping You Quit Smoking or Vaping