German AOK Anti-Smoking Campaign
AOK, a German health insurance company has installed see-through, lung-shaped ashtrays in metropolitan areas in an attempt to raise consciousness on the dangers of smoking. No smoker in today's world is oblivious to the toll lung rockets take on our bodies, yet each year, millions of people continue to light up. In Germany, 33% of those over 18 smoke according to AOK and the average age people spark their first ciggy is between 11 and 12! Smoking is no cheap indulgence either. 5 Euros for a 17-pack of Marlboro lights... that's pretty hefty!
With so many reasons to cut back, AOK has an excellent program targeted at those who want to quit. Besides the public ashtray campaign, tips and online forums, the site also offers an addiction quiz to see how hooked on nicotine you really are.
Trend Hunter has featured another lung ashtray before, this one for the home:
With so many reasons to cut back, AOK has an excellent program targeted at those who want to quit. Besides the public ashtray campaign, tips and online forums, the site also offers an addiction quiz to see how hooked on nicotine you really are.
Trend Hunter has featured another lung ashtray before, this one for the home:
Trend Themes
1. Anti-smoking Awareness - Opportunity to create innovative campaigns and products focused on raising consciousness about the dangers of smoking.
2. Smoking Cessation Programs - Potential to develop new strategies, tools, and platforms to help smokers quit and overcome nicotine addiction.
3. Alternative Smoking Products - Disruption in the tobacco industry by creating and promoting healthier alternatives to traditional cigarettes.
Industry Implications
1. Health Insurance - Opportunity for health insurance companies to offer specialized programs and coverage for smoking cessation.
2. Public Health - Potential for public health organizations to collaborate with anti-smoking campaigns and promote healthier lifestyle choices.
3. Tobacco - Possibility for tobacco companies to invest in research and development of alternative smoking products to cater to health-conscious consumers.
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