John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Laura McQuarrie — November 21, 2023 — Marketing
References: dailymail & famouscampaigns
John Lewis' Christmas ads are known for being heartfelt and the 2023 edition trades out the brand's trademark emotional storytelling for a playful, lighthearted story about Snapper: The Perfect Tree. John Lewis' work with the newly appointed Saatchi & Saatchi agency tells the tale of a young boy's quest for the perfect holiday tree. Unbeknownst to the child, the perennial carnivorous plant isn't the most practical choice, especially as it grows and grows to a giant, unmanageable size.
Snapper is seen ruining the household's decorations and causing chaos, leading the family to put the plant out in the cold. On Christmas Day, Snapper proceeds to eat the family's gifts and spits them out to the recipients, helping the family embrace new traditions.
After the release of the John Lewis Christmas advert, Venus flytrap sales reportedly spiked by 2000%.
Snapper is seen ruining the household's decorations and causing chaos, leading the family to put the plant out in the cold. On Christmas Day, Snapper proceeds to eat the family's gifts and spits them out to the recipients, helping the family embrace new traditions.
After the release of the John Lewis Christmas advert, Venus flytrap sales reportedly spiked by 2000%.
Trend Themes
1. Emotional Storytelling Ads - John Lewis' Christmas ads are known for being heartfelt and the 2023 edition trades out the brand's trademark emotional storytelling for a playful, lighthearted story about Snapper: The Perfect Tree.
2. Carnivorous Plant Trend - The John Lewis Christmas ad featuring Snapper: The Perfect Tree has caused a spike in Venus flytrap sales reportedly by 2000%.
3. New Traditions - The John Lewis Christmas ad inspires families to embrace new traditions with the help of a mischievous carnivorous plant named Snapper.
Industry Implications
1. Advertising - The John Lewis Christmas ad demonstrates the power of emotional storytelling, showcasing a different approach to advertising.
2. Gardening - The increased sales of Venus flytraps as a result of the John Lewis Christmas ad reveals a growing interest in carnivorous plants and gardening.
3. Gifts and Retail - Snapper's unexpected behavior in the John Lewis Christmas ad highlights the potential for unique and unconventional gift ideas, disrupting the traditional gift-giving industry.
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