34 Billboards That Slap You Silly With Creativity
34 Billboards That Slap You Silly With Creativity:
Edgar Griggs — Feb 3, 2009 — Marketing
Whoever created billboards had to be a genius! What a great way to advertise to thousands of people without spending millions to do it. Billboards catch our attention as we pass them on the highway going to and fro. Some are a lot of fun to look at while others make us want to gag. The best ones are those that make you want to stop on your way to work, and just look at them (don’t do that, of course.) But what really makes a billboard special? Well, take a look at these billboard campaigns and you will learn first hand what that special something is.

34
Awesome Outdoor Ads
9 Not So Boring Billboards

33
Misspelled Signs
Bizarre Billboard Blunders

32
Clever Busvertising
10 Creative Bus Billboards
31
Billboards Made of Money
Chevrolet Aveo Penny Billboard Disappears in Minutes
30
Mystery Billboards
Bell "er" Campaign
29
Chocolate Billboards
Giant Cadbury Bar
28
Cleavage Made of 8,000 Women
Wonderbra D to G Mosaic Billboard
27
Stripping on Highways
Sexy Levi's 501 Billboard
26
Billboards That Hatch
McDonald's Giant Egg Hatches Daily
25
Photos Made of Real Grass
HSBC's Wimbledon Billboards
24
Billboard Freevertising
Northland Pro's Gratis Giveaway
23
Remixing Billboards
'Army Wives' Turned into 'Iraq Wives'
22
Billboards Made With 7563 Dice
Treasury Casino Ad
21
Controversial Suicide Billboards
Hanging Man Parodies Stock Market
20
Political Ads in Video Games
Obama Billboard in 'Burnout Paradise'
19
Abseiling Pilots
Air New Zealand Staff Paints Billboard
18
Floating Billboards
12 Hot Air Balloon Ads
17
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
16
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
15
Swimming Over Skylines
Underwater Billboard Lets You Float Above NYC
14
Gargantuan Holiday Billboards
P Diddy Launches Biggest Times Square Ad in History
13
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
12
Advertising with Explosives
Billboard Self-Destructs for Deadline Couriers
11
Bald Head Billboard Ads
Air New Zealand Seeks Shaven Heads for Ad Tattoos
10
Road Signs of Joy
IKEA Billboards Display Seasonal Cheer for the New Year
9
Audio Jack Billboards
'Big Love' Ads in Times Square Let Anyone Plug In Headphones
8
Animated Bus Stop Billboards
McDonald's Big Mac Yawning Ad
7
3-D Breadvertising
Floralp Butter Billboard
6
Interactive Pet Advertisements
The Pedigree Virtual Puppy Billboard
5
Clairvoyant Billboards
Absolut Ad Predicts Lottery Numbers
4
Macho Billboards
Lamb's Campaign Channels Your Inner Lumberjack
3
Aroused Billboards
'Outdoor Excited' Campaign for Male Potency Drug
2
Offensive Traveling Billboards
Aborted Fetus On Moving Truck
1
Bus Top Billboards
Ads for High Rise Eyes
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Ice Cream-Inspired Campaigns
Dairy Queen Canada is Transforming Snowbanks into Giant Blizzards
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
New Yorker-Approved Campaigns
New York’s StreetEasy Urges You to Never Become a Former New Yorker
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Statement Street Art
Alex Chinneck’s Surreal Street Art Transforms Bristol's Urban Landscape
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Amusing Work Platform Ads
Singing Llamas Highlight Why You'll Love Using Monday.com
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Easy Drawing Inspiration
Simple Drawing Ideas Offers Creative Prompts For All Skill Levels
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Customizable Sales Banners
Sappelin Creates Eye-Catching, Animated Banners for Any Site
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Creative Planning Boards
Creativit 1.2 Helps You Organize Ideas in One Unified Moodboard
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Bright London Typeface Installations
Yinka Ilori Showcases Good Things Come to Those Who Wait
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Beginner Artistic Inspiration
Drawing Prompts Helps Artists Develop a Consistent Practice
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Effortless Announcement Banners
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