Lamb's Campaign Channels Your Inner Lumberjack
Marissa Brassfield — December 23, 2008 — Lifestyle
References: adrants
Just in time for the hectic last-minute shopping gift crush are these macho billboards for Lamb's rum. With the tagline "Your holiday spirit," the three billboards each channel a man's inner lumberjack in some fashion.
The first Lamb's billboard says "You can buy a $75 tree. Or a $10 axe," the second says "Yeah, we're into free-range turkey. It's called hunting," and the third says "Holiday shopping should be a one-day event." Manvertising--love it.
The first Lamb's billboard says "You can buy a $75 tree. Or a $10 axe," the second says "Yeah, we're into free-range turkey. It's called hunting," and the third says "Holiday shopping should be a one-day event." Manvertising--love it.
Trend Themes
1. Manvertising - Opportunity for businesses to target male consumers through advertising that taps into traditional masculinity and interests.
2. Free-range Hunting - Innovation opportunities for the food industry to provide ethical and sustainable alternatives to conventionally raised meats through hunting.
3. Efficient Shopping - Potential for retail industry to disrupt traditional holiday shopping by offering streamlined and time-saving experiences, such as one-day events.
Industry Implications
1. Advertising - Advertising industry can capitalize on the trend of manvertising to develop targeted campaigns that resonate with male consumers.
2. Food - Food industry has the potential to explore and promote free-range hunting as a way to offer consumers more sustainable and ethical meat options.
3. Retail - Retail industry can seize the opportunity to innovate shopping experiences by implementing one-day events that cater to time-conscious consumers.
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