Air New Zealand Staff Paints Billboard
Marissa Brassfield — October 10, 2008 — Autos
References: brandrepublic
Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign.
Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.
Credits:
Agency Albion
Creative director Nick Darken
Art director English Tim
Writer Spanish Bob
Account director Keith Martin
Planner Glyn Britton
Producer Eve Price
Photographer Brian Finke
Typographer English Tim
Retouching James Lucas, TAG
Online design Tom Pounder
Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.
Credits:
Agency Albion
Creative director Nick Darken
Art director English Tim
Writer Spanish Bob
Account director Keith Martin
Planner Glyn Britton
Producer Eve Price
Photographer Brian Finke
Typographer English Tim
Retouching James Lucas, TAG
Online design Tom Pounder
Trend Themes
1. Employee-centric Advertising - Creating engaging ad campaigns that involve company employees can grab attention and resonate with consumers.
2. Unconventional Marketing Techniques - Using unique and unexpected approaches like abseiling pilots can generate buzz and make a brand stand out.
3. Integration of Traditional and Digital Advertising - Combining traditional billboard advertising with online videos and social media can enhance brand visibility and reach a wider audience.
Industry Implications
1. Airlines - Airlines can leverage creative advertising campaigns to differentiate themselves in a competitive market and increase brand recognition.
2. Advertising and Marketing - Companies in the advertising and marketing industry can explore inventive strategies to help their clients capture consumer attention and drive brand awareness.
3. Outdoor Advertising - The outdoor advertising industry can benefit from innovative techniques like abseiling pilots to create memorable and impactful campaigns for their clients.
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