To surprise someone is to encounter them suddenly and without warning. The sensation of surprise is wonder, astonishment or amazement at something unanticipated. Take a look at these innovations which will leave you "surprised," including an IKEA turning into a night club, musicals turning into mega hits, soap with hidden surprises, and a fashion show surprise.
Image Credit: FranUlloa
Implications - Creatives in every industry aim to evoke emotion in their target market. Surprise, along with shock, are some of the popular tropes used in the ad industry, especially for interactive promotions and ambient campaigns. The fashion industry has also used the element of surprise to inspire wonder and incredulity in viewers.
15 Innovations That Evoke Surprise
15
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
14
Sex Toys As Furniture
Matteo Cibic's Objects of Pleasure Include Furnishings and Jewelery
13
Gmail Paper: Surprise Paper Mail by Google
12
Surprise in a Can
Anything & Whatever Drink
11
Super Auto Surprises- BMW Launches Concept CS in Shanghai
10
Fashion Show Surprise
Model Faints, Alexander McQueen Closes Paris Runway in Bunny Suit
9
Wrinkly Sidekick Campaigns
Dolce & Gabbana Surprise With Aging Background Models
8
Surprise Megahits
High School Musical's Astronomical Success and Next Steps
7
Cheap Tickets to Promote Albums
Metallica Surprises with $9 Concerts
6
Parking Lot Excavations
Surprise Discovery at La Brea Tar Pits Yields 700 New Fossils
5
Pop-Up Books for Grown-Ups
Visionaire's
4
Celebrity Surprise Christmas Carols
Britney Spears & Ellen DeGeneres Become The Jingle Bells Girls
3
Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
2
Impromptu Raves
Surprise IKEA Nightclub Homage
1
Vibrant Surprises in Design
Milan Design Show Preview
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Dynamic Interaction Coffee Tables
The 'EnigmaSurface' Responds to the User's Touch
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Multipurpose Pre-Cut Fabrics
IKEA Tyg Shares Pre-Cut Textiles to Inspire Creativity & Connection
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Japanese Inn-Inspired Apartments
Intheory Design Creates an Apartment Inspired by Ryokan
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Reimagined Curiously Functional Products
The New DIDIM Design Series Honors Everyday Objects
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Washing Machine-Inspired Speaker Concepts
Hari 3D Designs a Speaker Resembling a Home Appliance
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Festival-Inspired Fragrances
Natura Captured Molecules at Music Events to Make Two Fragrances
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Surprise Fashion Line Drops
Alessandro Michele Introduced a Surprise Valentino Collection
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Adaptive Touchscreen Workspace Designs
The Take a Rest System be Vestel has Transformative Detail
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Inflatable Colorful Lamps
Eva Ausmann Designs the Vibrant SQUEEZE Inflatable Lamp
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Inflated Dynamic Design Exhibitions
Vienna Design Week Hosts the Series Exhibition this Year
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
Bauhaus-Themed Contrasting Sofas
Jens Juul Eilersen Designs the Cocoon Sofa for Eilersen
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Demystified Research Design Guides
Ray and Charles Eames Unveil an Eames of Your Own Guide
Immersive Audio-Visual Installations
180 the Strand Unveils Its Latest Exhibition, 'Reverb'
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Discrete Intimate Serums
Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Adaptable Wireless TVs
Displace is Bringing Two TV Innovations to CES 2024
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Research Artful Experimental Projects
Foscarini Forms the HABITUS Art Project with a Team
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Salon-Honoring Joint Exhibitions
Signe Hytte Curates the Enter the Salon Exhibition in Copenhagen
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Improv Scene Generators
Instant Improv Suggestions Bolsters Creativity for Performers