Visionaire's
Tinkalicious — November 9, 2008 — Art & Design
References: visionaireworld & coolhunting
Remember the cute little pop-up books you had as kid? Visionaire's new Limited edition “Surprise†puts a decidedly wicked spin on the genre.
The champagne company Krug has teamed with Visionaire, who is "the leader in multi format creative industries" to create a clever pop-up book for adults that brings creative photography to life. The 4,000 numbered issues feature 3-D works by luminaries like Mario Testino, Sophie Calle and Alasdair McLellan.
Implications - These books offer adults playful and entertaining ways through which they can revisit their childhood. Not all grown-ups have forgotten about their childhood and these pop-up books will allow adults to engage in a nostalgic and entertaining activity. I wonder how many businesses executives and lawyers would ditch an afternoon of work to play with these interactive reads!
The champagne company Krug has teamed with Visionaire, who is "the leader in multi format creative industries" to create a clever pop-up book for adults that brings creative photography to life. The 4,000 numbered issues feature 3-D works by luminaries like Mario Testino, Sophie Calle and Alasdair McLellan.
Implications - These books offer adults playful and entertaining ways through which they can revisit their childhood. Not all grown-ups have forgotten about their childhood and these pop-up books will allow adults to engage in a nostalgic and entertaining activity. I wonder how many businesses executives and lawyers would ditch an afternoon of work to play with these interactive reads!
Trend Themes
1. Adult Pop-up Books - Creating pop-up books specifically for adults can tap into nostalgia and provide entertainment for a mature audience.
2. Interactive Photography Books - Integrating 3-D works by prominent photographers into pop-up books offers a new and immersive way to experience their art.
3. Reviving Childhood Pleasures - Designing pop-up books that allow adults to revisit their childhood and engage in nostalgic activities can create a unique market segment.
Industry Implications
1. Publishing - Publishing companies can explore the adult pop-up book market by partnering with artists and photographers to create interactive and visually stunning books.
2. Art and Photography - Art and photography industries can embrace the concept of incorporating their works into pop-up books, creating a new medium for showcasing their talent.
3. Leisure and Entertainment - The leisure and entertainment industry can leverage adult pop-up books as a unique and engaging activity for grown-ups, offering a break from daily routines and work.
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