This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Michael Hemsworth — August 5, 2023 — Marketing
References: urbaneat & talkingretail
This Urban Eat food-to-go range is a series of snack products arriving from the UK-based sandwich brand to provide consumers with a satisfying meal in a decidedly convenient way. The products include the Cheese & Ham Panini, Mexican Beef Burrito, Three Cheese Panini, Curried Chickpea Wrap, Tex Mex Chicken Panini, Spicy Chicken Panini and the Sausage Bap & Bacon Roll. Each of the products are ready to be heated up right inside its packaging to further elevate the convenience level for consumers as well as retailers alike.
Head of Marketing Wayne Greensmith spoke on the Urban Eat food-to-go range saying, "We’ve designed the range to provide our customer channels with options that will not only tempt consumers tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.”
Head of Marketing Wayne Greensmith spoke on the Urban Eat food-to-go range saying, "We’ve designed the range to provide our customer channels with options that will not only tempt consumers tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.”
Trend Themes
1. Snack Delivery Services - The rise of heat-to-eat snack ranges like Urban Eat's offers opportunities for the development of snack delivery services.
2. Convenience Packaging - The integration of ready-to-heat packaging in snack products presents disruptive innovation opportunities for the convenience packaging industry.
3. Extended Operating Hours - The Urban Eat food-to-go range caters to the demand for hot food options in sites that operate 24 hours, opening up new opportunities in the extended operating hours sector.
Industry Implications
1. Food Delivery - The heat-to-eat snack trend contributes to the growth of the food delivery industry, as it offers a convenient and satisfying meal that can be enjoyed on the go.
2. Packaging - The ready-to-heat packaging concept seen in Urban Eat's products presents opportunities for innovation and growth in the packaging industry.
3. Convenience Stores - Convenience stores can leverage the Urban Eat food-to-go range to meet the demand for hot food options and attract customers, thereby driving sales and fostering loyalty.
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