Squarespace's Ad Campaign Wants People to Launch Their Idea
Ellen Smith — September 17, 2020 — Marketing
References: squarespace & adweek
COVID-19 disrupted the job industry in unimaginable ways, causing many consumers to take the time to re-skill or focus on new entrepreneurial pursuits -- Squarespace's ad campaign capitalizes on this shift and encourages consumers to take the plunge in getting their business idea off the ground.
The campaign combines both print and video in a series of inspiring ads that remind us that there's no time like the present. One of the ads dubbed 'Launch It' which follows a group of entrepreneurs as they take the steps to launch their business with Squarespace. The ad is humorously reminiscent of a rocket launch and includes radio whispers, a final countdown and a carrot from a newly launched farm-to-table business taking the place of a rocket.
Image Credit: Squarespace
The campaign combines both print and video in a series of inspiring ads that remind us that there's no time like the present. One of the ads dubbed 'Launch It' which follows a group of entrepreneurs as they take the steps to launch their business with Squarespace. The ad is humorously reminiscent of a rocket launch and includes radio whispers, a final countdown and a carrot from a newly launched farm-to-table business taking the place of a rocket.
Image Credit: Squarespace
Trend Themes
1. Entrepreneurial Career Shift - COVID-19 has disrupted the job industry and pushed many people to explore entrepreneurial pursuits, creating an opportunity for companies to create ads that inspire people to launch their own business.
2. Humorous Ad Campaigns - Squarespace's ad campaign combines humor and inspiration in a series of print and video ads that encourages users to launch their business with their website builder, creating an opportunity for other companies to adopt a humorous approach in advertising their services.
3. Launch Process Visualizations - Squarespace's 'Launch It' ad campaign uses rocket launch imagery to visualize the process of launching a business with their platform, creating an opportunity for other companies to use creative imagery in illustrating their own service launches.
Industry Implications
1. Website Building Services - Squarespace's ad campaign aims at inspiring aspiring entrepreneurs to create their businesses with their website builder, presenting an opportunity for other website building services to create inspiring ads that motivate their audience to launch their idea.
2. Entrepreneurship Education Services - As more people consider switching to an entrepreneurial career during the pandemic, companies offering entrepreneurship education services have an opportunity to create ads that encourage and guide people on launching their own business successfully.
3. Advertising Agencies - Humorous and inspiring ad campaigns like Squarespace's can inspire other advertising agencies to adopt creative and unconventional approaches to advertising that match their clients' brand persona in order to stand out in the market.
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