This New Apple Working from Home Ad Highlights Shared Experiences
Michael Hemsworth — July 15, 2020 — Marketing
References: apple & geeky-gadgets
This new Apple working from home ad has been unveiled by the brand as a humorous take on the challenges that many professionals have been experiencing as of late as they work remotely. The video stars the Underdogs, a group of four colleagues who were first debuted by the brand last year in an ad centered on a new packaging project. The team is back again working on a special project, which documents their experience working from home during the COVID-19 pandemic and how Apple products enable them to maintain a sense of cohesion when apart.
The Apple working from home ad brings a touch of relatable humor to the recent experience of many busy professionals as they clock in from their living spaces.
The Apple working from home ad brings a touch of relatable humor to the recent experience of many busy professionals as they clock in from their living spaces.
Trend Themes
1. Humorous WFH Ads - Brands can create humorous ads that show shared experiences of remote work to connect with customers during the pandemic.
2. Virtual Collaboration Tools - Innovative virtual collaboration tools that maintain cohesion among remote teams are in high demand during pandemic-driven remote workdays.
3. At-home Productivity - Increased popularity of remote work has created a disruptive innovation opportunity for tech companies to develop new products to enhance productivity, efficiency and comfort while working from home.
Industry Implications
1. Tech - Tech companies can focus on offering creative tech solutions that cater to remote work needs, from easing communication to boosting productivity.
2. Advertising and Marketing - Advertising and marketing companies will continue to have opportunities to create campaigns piggybacking off of the shared experience of remote workforces with humorous WFH ads.
3. Collaboration Software - Collaboration software providers can develop products that enhance the virtual collaboration experience of remote teams, thus creating more opportunities to meet consumer needs in the wake of the pandemic-driven remote work shift.
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