Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Cocktail-Style Hard Seltzers

Clean the Sky - Positive Eco Trends & Breakthroughs

Saintly Puts Its Own Spin on Margaritas, Ginger Mules & More

— August 31, 2021 — Lifestyle
Saintly launched a range of cocktail-style hard seltzers that are full of flavor yet free from sugar and carbs. With just 76 calories per serving, the cocktail-inspired hard seltzers share a light and refreshing way to enjoy flavors like The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Kieron Barton co-founder of Saintly, says "With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% ABV cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist."

The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages.
Trend Themes
1. Cocktail-style Hard Seltzers - The combination of cocktails and hard seltzers provides an opportunity for companies to offer low-calorie yet flavorful beverages.
2. Sugar-free Alcoholic Beverages - The demand for drinks without sugar or carbs continues to grow, creating the opportunity for companies to create more variety in this market.
3. Natural Flavors - Consumers are seeking all-natural flavors in their beverages, creating an opportunity for companies to offer clean label options in the hard seltzer market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can create healthier, low-calorie options in the hard seltzer market.
2. Canned Beverage Manufacturing - Manufacturers of canned beverages can capitalize on the trend of cocktail-style hard seltzers to offer a variety of flavors.
3. Clean Label Industry - The clean label industry could innovate by offering all-natural options for flavored alcoholic beverages.
1.8
Score
Popularity
Activity
Freshness