Canteen's Cantina Margarita Offers a Higher Alcohol Content
Laura McQuarrie — July 26, 2023 — Lifestyle
References: canteenspirits & forbes
Canteen's Cantina Margarita is a cocktail-inspired hard seltzer that takes cues from the classic margarita. Ready to be sipped in flavors like strawberry and mango, plus an original variety, these margarita-inspired hard seltzers satisfy consumers with a higher alcohol content, 6% ABV, in comparison to other hard seltzers in the category.
“After examining the market, we saw the popularity of hard seltzers was declining with one exception, " reported Brandon Cason, co-founder and CEO of Austin-based Canteen Spirits, “Interest in Mexican-inspired cocktails like margaritas and agua frescas [are] growing rapidly."
Previously, the brand debuted ready-to-drink sodas and spirit-based cocktails, and this all-natural, low-sugar, low-carb line stands out from Canteen's other offerings by working with alcohol produced from cane sugar.
“After examining the market, we saw the popularity of hard seltzers was declining with one exception, " reported Brandon Cason, co-founder and CEO of Austin-based Canteen Spirits, “Interest in Mexican-inspired cocktails like margaritas and agua frescas [are] growing rapidly."
Previously, the brand debuted ready-to-drink sodas and spirit-based cocktails, and this all-natural, low-sugar, low-carb line stands out from Canteen's other offerings by working with alcohol produced from cane sugar.
Trend Themes
1. Cocktail-inspired Hard Seltzers - Canteen's Cantina Margarita offers a higher alcohol content with flavors like strawberry and mango, satisfying consumers with a 6% ABV.
2. Growing Popularity of Mexican-inspired Cocktails - Interest in drinks like margaritas and agua frescas is rapidly increasing.
3. All-natural Low-sugar Hard Seltzers - Canteen's Cantina Margarita stands out with its all-natural, low-sugar, and low-carb ingredients.
Industry Implications
1. Alcoholic Beverages - Canteen's Cantina Margarita disrupts the hard seltzer market with its cocktail-inspired flavors and higher alcohol content.
2. Cocktail and Mixology - The growing popularity of Mexican-inspired cocktails presents an opportunity for mixologists to create innovative and unique drinks.
3. Health and Wellness - Canteen's Cantina Margarita taps into the demand for all-natural, low-sugar options in the alcoholic beverage industry.
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