Social Club Seltzer Takes Inspiration from Classic Cocktails
Laura McQuarrie — May 13, 2020 — Lifestyle
References: SocialClubSeltzer & prnewswire
Social Club Seltzer is a new hard seltzer brand that offers 12-ounce cans filled with refreshing cocktail-inspired flavors like Old Fashioned, Sidecar and Citrus Gimlet. The 12-ounce cans contain 150 calories and offer a different way for people to experience their favorite mixed drinks, especially as Social Club Seltzer offers the sessionability of a seltzer with the complex flavors they enjoy. While there are tons of hard seltzer brands that have been launched within the last year alone, this one was created to fill a gap for cocktail drinkers who are looking for sophisticated refreshments.
While the Citrus Gimlet is fresh with bright citrus notes and a hint of juniper, the Old Fashioned hard seltzer shares flavors that are citrusy, spicy and even smoky.
Image Credit: Social Club Seltzer
While the Citrus Gimlet is fresh with bright citrus notes and a hint of juniper, the Old Fashioned hard seltzer shares flavors that are citrusy, spicy and even smoky.
Image Credit: Social Club Seltzer
Trend Themes
1. Cocktail-inspired Hard Seltzers - Create new hard seltzer brands that offer refreshing flavors inspired by classic cocktails.
2. Sessionable Seltzers with Complex Flavors - Develop hard seltzers that combine the lightness and drinkability of seltzers with the complex flavors found in traditional mixed drinks.
3. Sophisticated Refreshments for Cocktail Drinkers - Fill the gap in the market by creating hard seltzer options that cater specifically to cocktail drinkers who seek sophisticated refreshments.
Industry Implications
1. Alcoholic Beverage Industry - Explore opportunities to innovate within the alcoholic beverage industry by creating new cocktail-inspired hard seltzers.
2. Craft Beverage Industry - Tap into the craft beverage industry by developing sessionable seltzers with complex flavors that appeal to a wide range of consumers.
3. Event and Hospitality Industry - Partner with event venues and hospitality businesses to offer sophisticated refreshments for cocktail drinkers that can be enjoyed at social gatherings and special events.
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