The Drty Hard Seltzer Range Comes in Two Flavors in the UK
Michael Hemsworth — March 27, 2020 — Marketing
References: drtydrinks & foodbev
The Drty Hard Seltzer range has been launched in the UK to offer consumers an alternative to mainstream libations that can be packed with unwanted calories and carbs. The drinks come in two flavor options including White Citrus and Raspberry Rosé, which are both free from sugar and carbohydrates. The drinks have a 4% ABV and contain just 90 calories per can to make them perfect a perfect option to sip when looking for a cleaner tasting option.
Co-Founder of Drty Matija Pisk spoke on the Drty Hard Seltzer drink saying, "We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty."
Co-Founder of Drty Matija Pisk spoke on the Drty Hard Seltzer drink saying, "We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty."
Trend Themes
1. Low-calorie Alcoholic Beverages - Disruptive innovation opportunity: Developing new flavors and varieties of low-calorie alcoholic beverages to cater to health-conscious consumers.
2. Sugar-free Cocktails - Disruptive innovation opportunity: Creating sugar-free cocktail options using alternative sweeteners and natural flavors.
3. Hard Seltzer Market Expansion - Disruptive innovation opportunity: Expanding the hard seltzer market by introducing new brands and flavors to capture a larger consumer base.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Incorporating healthier, low-calorie options into the traditional alcoholic beverage industry.
2. Food and Beverage Industry - Disruptive innovation opportunity: Partnering with mixologists and chefs to create innovative sugar-free cocktail recipes, catering to health-conscious consumers in the food and beverage industry.
3. Cider and Beer Industry - Disruptive innovation opportunity: Responding to consumer demand for low-sugar alternatives by developing new cider and beer products with reduced calories and carbohydrates.
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