Sparkling Ice Spiked Has a Flavorful, Low-Calorie Recipe
Michael Hemsworth — August 15, 2020 — Marketing
References: sparklingice & drugstorenews
The Sparkling Ice Spiked hard seltzers have been unveiled by the brand as a new range of refreshments for adults looking for a lower calorie way to enjoy a cocktail this summer. The drinks are characterized by their full-flavor profile that has a 4% ABV, zero sugar, one gram of carbs, 80 calories and a gluten-free recipe. The drinks have a natural range of fruit flavors in the recipe and come in four options including Lemonade Refresher, Cherry Lime Cooler, Strawberry Citrus Smash and Lemonade Refresher.
CEO Chris Hall spoke on the new Sparkling Ice Spiked hard seltzers saying, "We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer. With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes.”
CEO Chris Hall spoke on the new Sparkling Ice Spiked hard seltzers saying, "We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer. With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes.”
Trend Themes
1. Low-calorie Beverages - Sparkling Ice Spiked offers a flavorful, low-calorie recipe that caters to health-conscious consumers seeking guilt-free indulgence in the beverage industry.
2. Hard Seltzer Alternatives - The introduction of Sparkling Ice Spiked disrupts the hard seltzer market by providing a new alternative with full flavor and zero sugar.
3. Fruit-infused Cocktails - The natural range of fruit flavors in Sparkling Ice Spiked presents an opportunity for the expansion of the fruit-infused cocktail trend in the beverage sector.
Industry Implications
1. Beverage Industry - Sparkling Ice Spiked is an innovation that targets the beverage industry, providing a refreshing option for consumers seeking flavorful, low-calorie beverages.
2. Alcoholic Beverage Industry - The hard seltzer alternatives introduced by Sparkling Ice Spiked have the potential to disrupt the alcoholic beverage industry by appealing to health-conscious consumers who desire a lower calorie option.
3. Cocktail Industry - The fruit-infused cocktails offered by Sparkling Ice Spiked open up opportunities for the cocktail industry to expand and explore innovative flavor combinations.
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