The NATRL Alcoholic Sparkling Water Has a Hint of Flavor
Michael Hemsworth — June 11, 2020 — Marketing
References: natrldrinks & conveniencestore
Consumers are no longer satisfied with sugar-packed cocktails and coolers in their bid to lead healthier lifestyles, so brands are responding with products like the NATRL alcoholic sparkling water. The canned cocktail is made using filtered alcohol that's derived from sugar beet along with sparkling water and just a hint of natural fruit flavoring that comes from real fruit. The drinks come in Peach & Raspberry and Lemon & Lime flavor options, which are both just 75 calories per can.
Co-Founder Matt Richardson spoke on the NATRL alcoholic sparkling water saying, "We’re all becoming more conscious about our health, whether it’s pushing ourselves towards a new fitness goal or just feeling as fresh as humanly possible. The RTD market is overwhelmed with high sugar, high calorie drinks that leave you feeling sluggish. NATRL aims to fill the gap for those who prioritise well-being, but still want a refreshing, flavorful alcoholic drink.”
Co-Founder Matt Richardson spoke on the NATRL alcoholic sparkling water saying, "We’re all becoming more conscious about our health, whether it’s pushing ourselves towards a new fitness goal or just feeling as fresh as humanly possible. The RTD market is overwhelmed with high sugar, high calorie drinks that leave you feeling sluggish. NATRL aims to fill the gap for those who prioritise well-being, but still want a refreshing, flavorful alcoholic drink.”
Trend Themes
1. Low-calorie Alcoholic Beverages - Disruptive innovation opportunity: Develop low-calorie alcoholic beverage options to cater to health-conscious consumers who still want a flavorful drink.
2. Natural Fruit Flavoring - Disruptive innovation opportunity: Explore the use of natural fruit flavorings in alcoholic beverages to meet the demand for more natural and authentic flavors.
3. Filtered Alcohol - Disruptive innovation opportunity: Create alcoholic beverages using filtered alcohol derived from alternative sources like sugar beet to appeal to consumers seeking healthier options.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Introduce healthier and more flavorful choices in the alcoholic beverage market to meet the growing demand for healthier options.
2. Ready-to-drink (RTD) Market - Disruptive innovation opportunity: Innovate and create better alternatives to the high sugar and calorie-filled beverages in the ready-to-drink market to cater to health-conscious consumers.
3. Fruit Flavoring Industry - Disruptive innovation opportunity: Develop natural fruit flavorings for use in alcoholic beverages to meet the rising demand for authentic and natural flavors while reducing the reliance on artificial additives.
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