Support for World Aids Day With Creative Campaigns, Products
Bianca — December 1, 2009 — Social Good
To show support for World Aids Day, we've collected this cluster of some of the top safe sex and HIV awareness innovations featured on Trend Hunter, ranging from items under the official Product (Red) label to some very graphic, yet effective, shockvertising ads.
Lastly, I'd like to encourage you to add #red to your tweets on Twitter to change the color of your entries for the day, showing your support for World Aids Day.
Implications - With the advent of medical studies permeating mainstream media, consumers are now much more health conscious. This, in turn, is also affecting the way consumers are purchasing goods. Products which appear to give its users substantial health advantages are more likely to be chosen over items which can give no foreseeable medical benefits.
Lastly, I'd like to encourage you to add #red to your tweets on Twitter to change the color of your entries for the day, showing your support for World Aids Day.
Implications - With the advent of medical studies permeating mainstream media, consumers are now much more health conscious. This, in turn, is also affecting the way consumers are purchasing goods. Products which appear to give its users substantial health advantages are more likely to be chosen over items which can give no foreseeable medical benefits.
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