Domino's Designer "Night box"
E.L. — October 19, 2007 — Art & Design
References: marketing-alternatif
Domino's Pizza, together with French viral marketing agency, Tribeca, have launched an initiative targeting the young late-night pizza ordering crowd. The "Night Box" (which is actually a Domino's pizza box with custom design) contains all you need for a party night in: a music CD, a poster, a t-shirt and... a condom! This limited edition box will be distributed in Domino's restaurants in France.
Implications - The youth market is growing in numbers in the late night food industry. These customers are looking for a quick and easy way to satisfy their needs while also being provided a personal, memorable experience. Creating specific products that are attractive to a younger culture can increase profit for companies targeting these audiences.
Implications - The youth market is growing in numbers in the late night food industry. These customers are looking for a quick and easy way to satisfy their needs while also being provided a personal, memorable experience. Creating specific products that are attractive to a younger culture can increase profit for companies targeting these audiences.
Trend Themes
1. Late Night Food Industry - Capitalizing on the growing youth market in the late night food industry by offering quick and convenient options tailored to their needs.
2. Personalized Packaging - Developing custom-designed packaging that enhances the overall customer experience and creates a lasting impression.
3. Youth-focused Marketing - Implementing marketing strategies that target younger demographics to increase brand awareness and drive sales.
Industry Implications
1. Food Delivery Services - Exploring innovative ways to cater to late-night customers, such as providing exclusive packages and products.
2. Consumer Packaging - Providing companies with unique packaging solutions that not only protect the product but also engage customers on a personal level.
3. Marketing and Advertising - Assisting companies in developing youth-centric campaigns that resonate with younger audiences and drive consumer engagement.
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