Celebrities for H&M's Fashion Against AIDS 2009 Collection
mediterranean — May 6, 2009 — Pop Culture
References: designersagainstaids & homotography.blogspot
Singers Katey Perry and Robyn are among the celebrities who have participated in Fashion Against AIDS 2009, the second collaboration between H&M and Designers Against AIDS (DAA).
The new collection comes after the success of the first in 2008. The concept is pretty simple: celebrities design t-shirts and other fashion pieces, and 25% of the sales price will be donated to youth HIV/AIDS awareness projects.
Other participating celebrities include Dita Von Teese, Cyndi Lauper, Roisin Murphy, N.E.R.D., Estelle, Yoko Ono, Tokio Hotel, Yelle and Dangerous Muse.
The new collection comes after the success of the first in 2008. The concept is pretty simple: celebrities design t-shirts and other fashion pieces, and 25% of the sales price will be donated to youth HIV/AIDS awareness projects.
Other participating celebrities include Dita Von Teese, Cyndi Lauper, Roisin Murphy, N.E.R.D., Estelle, Yoko Ono, Tokio Hotel, Yelle and Dangerous Muse.
Trend Themes
1. Celebrity-designed Fashion - Opportunities for fashion brands to collaborate with celebrities in designing clothing and accessories, contributing to charitable causes.
2. Charitable Partnerships - Opportunities for brands to partner with non-profit organizations to raise funds for social causes through sales of specially designed products.
3. Youth HIV/AIDS Awareness - Growing focus on raising awareness among youth about HIV/AIDS through creative initiatives and collaborations in the fashion industry.
Industry Implications
1. Fashion - Innovative collaborations with celebrities and non-profit organizations to create fashion lines that support charitable causes.
2. Non-profit - Opportunities for non-profit organizations to partner with fashion brands and celebrities to raise funds for important causes.
3. Youth Advocacy - Growing demand for innovative approaches to educate and engage young people in HIV/AIDS awareness campaigns.
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