Moschino's Mission
Glamboulevard — October 17, 2007 — Social Good
References: glamboulevard
This month, legendary Italian fashion brand, Moschino opens the doors to its historical archives to fashion e-tailor YOOX.
Almost 300 unique pieces of menswear, womenswear and accessories are currently available on the site. Most of the items are size 4-6 as well as small and medium. The one-of-a-kind pieces will be auctioned off, starting today, with proceeds donated to the African Medical & Research Foundation's “Go to school with AMREF“. The project aims to increase school's enrollment, as well as health and hygiene condition.
Almost 300 unique pieces of menswear, womenswear and accessories are currently available on the site. Most of the items are size 4-6 as well as small and medium. The one-of-a-kind pieces will be auctioned off, starting today, with proceeds donated to the African Medical & Research Foundation's “Go to school with AMREF“. The project aims to increase school's enrollment, as well as health and hygiene condition.
Trend Themes
1. Fashion Archive Auctions - Fashion brands can open their historical archives and auction one-of-a-kind pieces to support a cause.
2. Sustainable Fashion Partnerships - Fashion brands can partner with nonprofit organizations to donate the proceeds of their sales to support a cause.
3. Fashion E-tail Partnerships - Fashion e-tailers can partner with fashion brands to auction off one-of-a-kind pieces from their historical archives and support a cause.
Industry Implications
1. Fashion - Fashion brands can leverage their historical archives to support a cause and create unique selling opportunities.
2. Nonprofit - Nonprofit organizations can partner with fashion brands and e-tailers to create sustainable fundraising opportunities.
3. E-commerce - E-tailers can partner with fashion brands to sell one-of-a-kind pieces and contribute to a cause, attracting more customers and increasing sales.
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