Sir Elton John and Laban Roomes Release Swarovski MP3 Players for AIDS Research
Going Like Sixty — February 1, 2009 — Pop Culture
References: goldgenie & ifitshipitshere.blogspot
Sir Elton John and Laban Roomes of Goldgenie have collaborated to add Swarovski crystals to their series of limited-edition iPods (100 in each color). These 8 GB or 16 GB players will be sold to raise awareness and funds for the Elton John AIDS Foundation. The color variations are black, blue, green, orange, pink, purple, red, silver, and yellow, and are available from Selfridges or directly from Goldgenie Laboratories. As an extra, Goldgenie will add “Rocket Man: The Definitive Hits CD” with every order.
Trend Themes
1. Limited-edition Fundraising Products - Companies collaborating with non-profits to release exclusive products that raise awareness and funds for charitable causes.
2. Luxury Technology Accessories - Personal technology accessories designed with luxury materials such as Swarovski crystals and fine metals to appeal to high-end markets.
3. Music Merchandise Collaborations - Musicians partnering with companies to create limited edition products such as iPods or vinyl records featuring exclusive content or designs.
Industry Implications
1. Non-profit - Non-profit organizations partnering with companies to leverage exclusive products that can help raise awareness and funds for their missions.
2. Consumer Electronics - Companies looking to expand into high-end markets with personalized and unique accessories specifically for personal technology.
3. Music Industry - Musicians partnering with companies for product collaborations that blend the worlds of music and technology to create entirely new product categories.
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