Levi's ‘69 Com Camisinha'
Simon Schmid — November 29, 2008 — Social Good
References: levistrauss & condomunity
The fashion industry has many times used their collective influence and power to raise AIDS/HIV awareness.
Last year Rihanna, Timbaland, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga and Ziggy Marley teamed up with H & M to create an HIV campaign.
And GAP joined RED to help prevent, care for and treat AIDS in Africa.
Levi’s will launch a similar tee shirt AIDS/HIV awareness campaign in their Brazilian Levi’s Stores called “69 com camisinha” on December 1st. Unlike other companies, Levi’s started their HIV awareness campaigning more than 25 years ago.
Last year Rihanna, Timbaland, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga and Ziggy Marley teamed up with H & M to create an HIV campaign.
And GAP joined RED to help prevent, care for and treat AIDS in Africa.
Levi’s will launch a similar tee shirt AIDS/HIV awareness campaign in their Brazilian Levi’s Stores called “69 com camisinha” on December 1st. Unlike other companies, Levi’s started their HIV awareness campaigning more than 25 years ago.
Trend Themes
1. Fashion for Social Causes - Fashion industry using collective influence to raise AIDS/HIV awareness.
2. Collaborative HIV Campaigns - Fashion brands collaborating with celebrities and organizations to create impactful HIV awareness campaigns.
3. Long-term HIV Awareness Initiatives - Levi's pioneering HIV awareness campaigning for over 25 years.
Industry Implications
1. Fashion - Fashion industry leveraging its influence and power to drive social change.
2. Non-profit - Organizations working towards AIDS/HIV prevention, care, and treatment.
3. Retail - Fashion retailers partnering with celebrities and organizations to support HIV awareness initiatives.
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