Jeremy Gutsche — April 3, 2007 — Social Good
References: adrants
Kenneth Cole is using AIDS to sell fashion. Specifically, the latest Kenneth Cole ads feature luring models with the tagline, "We're all potential carriers." Let that one scare you...
In general I'm a fan of charities getting leveraging corporate marketing machines... However, I'm still not convinced about where the line lies between messaging and shock. For example, Diesel's "F_ck the environment - Global Warming Ready" campaign seemed to cross the line. But maybe Ken's AIDS ad still conveys the message. Thoughts?
In general I'm a fan of charities getting leveraging corporate marketing machines... However, I'm still not convinced about where the line lies between messaging and shock. For example, Diesel's "F_ck the environment - Global Warming Ready" campaign seemed to cross the line. But maybe Ken's AIDS ad still conveys the message. Thoughts?
Trend Themes
1. Corporate Marketing for Social Causes - Opportunity for businesses to leverage their marketing machines for social causes and create positive impact.
2. Controversial Advertising Campaigns - Exploring the use of shocking and provocative ads to grab attention and spark conversations.
3. Balancing Messaging and Shock Value - Navigating the fine line between delivering a powerful message and crossing boundaries with shocking content.
Industry Implications
1. Fashion - Opportunity for fashion brands to use their platforms to raise awareness for social issues and support causes.
2. Marketing and Advertising - Opportunity for marketers and advertisers to push boundaries and create campaigns that provoke thought and generate buzz.
3. Non-profit and Charity - Opportunity for non-profit organizations to partner with businesses and use unconventional marketing tactics to drive awareness and support for their causes.
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