Converse (PRODUCT)RED Chuck Taylor's are Fashionable and Charitable
Robyn Currie — November 23, 2009 — Social Good
References: theglobalfund.org & hypebeast
The best part about purchasing from the (PRODUCT)RED campaign (aside from helping to fight AIDS in Africa), is that you look really cool. Especially with these Converse (PRODUCT)RED Chuck Taylor's, created in the super hot leather jacket style.
Complete with a zip-up back, these limited edition, world helping sneakers come in a super flashy, hot red. Available beginning December 1st (World Aids Day), 10% of the wholesale price of each pair will go to the Global Fund. Essentially, you have no reason to not buy a pair of the Converse (PRODUCT)RED Chuck Taylor's.
Complete with a zip-up back, these limited edition, world helping sneakers come in a super flashy, hot red. Available beginning December 1st (World Aids Day), 10% of the wholesale price of each pair will go to the Global Fund. Essentially, you have no reason to not buy a pair of the Converse (PRODUCT)RED Chuck Taylor's.
Trend Themes
1. (PRODUCT)RED Campaign - Companies can align with charity organizations to create limited edition products that support a social cause, promoting both social responsibility and business growth.
2. Fashionable Philanthropy - Incorporating social activism into fashion can lead to loyal consumers and increased brand reputation.
3. Limited Edition Collaborations - Collaborating with other brands to create limited edition products can create buzz and drive sales, especially when tied to a social cause.
Industry Implications
1. Fashion Industry - Fashion brands can create limited edition products that support social causes to increase brand awareness and sales.
2. Charity Industry - Charities can partner with fashion brands to create products that support their cause and create a new revenue stream.
3. Retail Industry - Retailers can work with brands to create exclusive, limited edition products that attract customers and generate revenue.
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