Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

19 Break-Encouraging Kit Kat Campaigns

From Classic Food Focused Ads to Lifestyle Behaviors

— January 24, 2014 — Marketing
These Kit Kat campaigns have been able to focus on the concept of "taking a break" as the brands popular slogan. The idea of integrating this message into these tasty chocolates would ensure that people should take a break more often. It’s become a ritual that these ads not only promote the tasty treat itself but also incorporate human behaviors to accompany the product.

Taking a break could simply mean steering away from work or technology where most people should reward themselves with something sweet for their accomplishments. Every once in a while, it’s great to enjoy yourself in the best way possible. These Kit Kat campaigns portray perfect examples of how hard working people should relax and treat themselves more often with great snack like Kit Kat bars.
3.8
Score
Popularity
Activity
Freshness
19
Recreated Famous Jingles
Recreated Famous Jingles
Grant Woodlard Reinvents Brand Songs by Playing the Piano with Products
<
18
Snack Savior Ads
Snack Savior Ads
The Kit Kat Break Rescuers Save People from Potential Annoyances
<
17
Custom Baked Chocolate Bars
Custom Baked Chocolate Bars
This Special Treat Comes in Original Chocolate or Mini Pudding
<
16
Easter-Themed Chocolate Bars
Easter-Themed Chocolate Bars
New Kit Kat Flavors Include Apple Pie and Carrot with Bunny Etchings
<
15
Anti-Internet Chocolate Zones
Anti-Internet Chocolate Zones
Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
<
14
Spring Blossom Chocolates
Spring Blossom Chocolates
The Green Tea Cherry Kit Kat Bar Says Goodbye to Winter
<
13
Chocolate-Infused Tech Products
Chocolate-Infused Tech Products
The Android KitKat Collaboration Creates an Unlikely Partnership
<
12
Cross-Promotional Chocolate Packaging
Cross-Promotional Chocolate Packaging
KitKat's YouTube Break Redesign Commemorates 2 Anniversaries
<
11
Broken Corporate Object Ads
Broken Corporate Object Ads
The Kit Kat Campaign Promotes Candybars and Much-Needed Breaks
<
10
Snapping Chocolate Christmas Countdowns
Snapping Chocolate Christmas Countdowns
The Kit Kat Advent Calendar is Made Up of 24 Fingers
<
9
Instant Poster Seating
Instant Poster Seating
The Kit Kat Chaoster is a Super Convenient Advertisment
<
8
Abandoned Chocolate Ads
Abandoned Chocolate Ads
This Kit Kat Ad Shows a Literal Take on the Brand's Slogan
<
7
Tension-Breaking Chocolate
Tension-Breaking Chocolate
KitKat Break Your Enemies Campaign
<
6
Chocolate Social Media Feuds
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
<
5
Specialized Chocolate Shops
Specialized Chocolate Shops
The Kit Kat Chocolatory is the First Store of Its Kind in the World
<
4
Brand Slogan-Inspired Ads
Brand Slogan-Inspired Ads
The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life
<
3
Attitude-Changing Chocolate Ads
Attitude-Changing Chocolate Ads
The Kit Kat Ad Campaign Shows the True Value of a Break
<
2
Nap-Inducing Notebooks
Nap-Inducing Notebooks
The 'Pillow Book' Lets Students Rest Anywhere
<
1
Human Vending Machines
Human Vending Machines
Kit Kat's Man-Powered Promo at London Victoria
<