Grant Woodlard Reinvents Brand Songs by Playing the Piano with Products
Ady Floyd — June 3, 2015 — Art & Design
References: tastefullyoffensive & laughingsquid
Numerous famous jingles have been recreated by Grant Woodlard, who uses each brand-specific product to play the piano. Each brand has its own catchphrase or jingle that gets stuck in a consumer's head for hours or days at a time. These famous brand strategies have now been recreated using a piano played by brand products to the tune of a famous jingle.
In this branding stunt, Woolard decided to use 25 different products including Kit-Kat, Tums, McDonald's and Mentos to play the piano to each of their jingles. The tunes are distinctly recognizable to an educated consumer. For example, a Folgers canister plays the famous hum-worthy tune of "the best part of waking up is Folgers in your cup."
This humorous ad is a clever way to reminisce on past branding techniques and to realize how recognizable a brand can be just based on a few notes played on a piano.
In this branding stunt, Woolard decided to use 25 different products including Kit-Kat, Tums, McDonald's and Mentos to play the piano to each of their jingles. The tunes are distinctly recognizable to an educated consumer. For example, a Folgers canister plays the famous hum-worthy tune of "the best part of waking up is Folgers in your cup."
This humorous ad is a clever way to reminisce on past branding techniques and to realize how recognizable a brand can be just based on a few notes played on a piano.
Trend Themes
1. Brand Jingle Reinvention - Opportunity to innovate famous brand jingles by incorporating brand-specific products to create new memorable tunes.
2. Product-based Piano Playing - Opportunity to use brand-specific products to play musical instruments and create unique music pieces that promote the brand.
3. Humorous Ads - Opportunity to use humor to create ads that provoke nostalgia and reinforce brand recognition among consumers.
Industry Implications
1. Advertising - Opportunity to use novel and creative approaches to advertising that utilize humor, music, and brand-specific products to promote brand recognition.
2. Music - Opportunity to create new brand-focused music pieces that utilize branded products as musical instruments.
3. Consumer Goods - Opportunity to reinforce brand recognition with consumers by incorporating brand-specific products into unique and memorable ad campaigns.
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