Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
Andrew Sztein — March 24, 2013 — Marketing
References: adverveblog & mashable
I'd be willing to bet dollars to donuts that when Twitter user Laura Ellen tweeted about her love for both Kit Kat candy bars and Oreo cookies, she didn't think she'd be lighting the fuse on hilariously sweet-natured social media feuds.
After Ellen tagged both Kit Kat and Oreo's Twitter feed, Kit Kat dropped the gauntlet against Oreo to an epic Twitter Tic-Tac-Toe competition. Kit Kat kind of cheated the social media feud by claiming the middle spot right off the bat, before Oreo even accepted the challenge. Since Oreo wasn't about to stand for such blatant cheating tactics, its response, featuring a devoured Kit Kat bar in the middle spot of the Tic-Tac-Toe board, is the stuff of Twitter legend.
It's really neat to see competing brands interacting with customers in such a sweet and funny fashion. It puts a human face and personality with the brands that they're using social media to promote in the first place.
After Ellen tagged both Kit Kat and Oreo's Twitter feed, Kit Kat dropped the gauntlet against Oreo to an epic Twitter Tic-Tac-Toe competition. Kit Kat kind of cheated the social media feud by claiming the middle spot right off the bat, before Oreo even accepted the challenge. Since Oreo wasn't about to stand for such blatant cheating tactics, its response, featuring a devoured Kit Kat bar in the middle spot of the Tic-Tac-Toe board, is the stuff of Twitter legend.
It's really neat to see competing brands interacting with customers in such a sweet and funny fashion. It puts a human face and personality with the brands that they're using social media to promote in the first place.
Trend Themes
1. Brands' Social Media Feuds - Opportunity for brands to engage in playful social media feuds, showcasing their personality and connecting with customers in a humorous way.
2. Twitter Competitions - The rise of Twitter Tic-Tac-Toe and other interactive competitions on social media platforms, creating entertaining and engaging content for brand promotion.
3. Humanizing Brands on Social Media - Brands using social media to showcase a human face and personality, allowing customers to relate and engage with them on a more personal level.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to participate in playful social media feuds, creating buzz and brand loyalty.
2. Advertising and Marketing - Emerging trend of interactive Twitter competitions, providing advertising and marketing agencies with new opportunities to create innovative and engaging campaigns for clients.
3. Social Media Platforms - The need for social media platforms to continue evolving their features and functionalities to facilitate and capitalize on the trend of humanizing brands on social media.
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